Coach John Wooden is one of the greatest basketball coaches of all time, and certainly one of the most revered leaders of a generation. He won a record 11 National Championships. When it came time to putting his winning teams together, he would recruit the top 1% of the 1%, guys that were at the top of their craft, with years of experience playing basketball.
Here at Social Fusion we recently conducted an online marketing survey to take stock of the strengths and deficiencies of small business marketing. For a complete overview of the results, check out this article. Our goal of conducting this survey was to find out where small businesses need the most help and then provide them with the information and tools that they need in order to take control of their online marketing efforts.
If internet marketing and online business pique your interest then this podcast is right up your alley. This week’s entrepreneur podcast brings us Chris Muccio and Vince Gelormine, the CEO of Web Promote, a internet marketing firm. The topic of discussion is one that has seen an increase of interest in the past few years, especially with SEO, and that is Pay-per-click ads.
Social Media is everywhere, which means your target audience is most likely there too. Which ultimately creates a quandry. It is difficult trying to participate across all the main social media platforms, yet doing so is vital to increasing awareness and lead generation for your business. Our solution? It is one of our marketing tactics called “cascading content.”
Content marketing is a powerful technique that allows customers and prospective clients to understand the value that your business offers. It allows you to prove your worth and convince individuals you are the right fit for them by offering relevant and valuable content. Lorraine Ball of www.roundpeg.biz recently shared with us some of her content marketing tactics.