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Digital Insight for Business Marketing

Small Business Growth. Building your Micro-Celebrity.

Posted by Chris Muccio on Jan 13, 2015 2:30:24 PM

I want to start by asking you a simple but potentially thought provoking question. It has been suggested that a micro-celebrity has at least 1,000 fully engaged fans, which in turn can supply an income for almost any business. So the question to you as a business owner is this, are you a micro celebrity? Do you have 1,000 engaged fans?

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Topics: marketing for small businesses, small business growth

Digital Marketing Weekly Review - Week Ending September 6th

Posted by Chris Muccio on Sep 9, 2014 1:02:00 PM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: content marketing for leads, marketing for small businesses, blogger outreach, content distribution

Digital Marketing Weekly Review - Week Ending August 22nd

Posted by Tony Breuning on Aug 25, 2014 9:06:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

Digital Marketing Weekly Review - Week Ending August 15th

Posted by Tony Breuning on Aug 18, 2014 10:14:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

Digital Marketing Weekly Review - Week Ending August 8th

Posted by Tony Breuning on Aug 11, 2014 9:28:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

Digital Marketing Weekly Review - Week Ending August 1st

Posted by Tony Breuning on Aug 4, 2014 9:53:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web.

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

Strategies that Work - Video Marketing to Women

Posted by Laura Klosterman on Apr 2, 2014 2:29:00 PM
Recently, Chris Muccio interviewed Wendy Stevens (video marketing expert) on the topic of video marketing to women along with strategies that work to reach them.  In this excerpt of the conversation, Wendy digs into how to most effectively interact with women via videos.
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Topics: marketing for small businesses, Video Marketing, Marketing on Youtube, Marketing to Women, Strategies that work

Strategies that Work - Content Marketing

Posted by Peggy Murrah on Mar 31, 2014 2:44:00 PM

Click here to listen to the podcast.

Today’s podcast features the web-savvy Lorraine Ball in tandem with our host Chris Muccio and the topic up for discussion is Content Marketing. It only takes a couple of moments for the duo manage to dismantle a common myth of selling - having to cold-close or try high pressure, heavy handed tactics to make a sale.  They share how using content strategically shift the way selling is done. 

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Topics: content marketing for leads, Quick way to generate leads online, marketing for small businesses, Lorraine Ball, Content Marketing

Content Marketing for Small Business – 3 Success Stories

Posted by Chris Muccio on Jun 11, 2013 2:05:00 PM

Content marketing for small businesses offers an effective way to build web traffic and drive prospects into your sales funnel. If you are running a small business, leads are very important. They help drive the sales cycle. The best way to get qualified leads is with rich quality content.

Here are three companies who have had success with content marketing for small businesses:

Company # 1: Security Management Solution Company

Problem: This company provides a specific solution to manage security incidents and events. Their earlier market was specific and narrow. After introducing a new product with a lower price, the company wanted to expand its market.

Campaign Goal: To open up their solution to a wider audience and to compete effectively against their 22 competitors. Their focus was to become the go-to website for customers who wanted information on their industry.

Work Done: The company hooked up with experts in their particular field to produce a variety of content including articles, white papers, and podcasts. The content focused on sharing information instead of hyping their products. The company implemented careful tracking of leads and their interests. This allowed sales staff to engage the prospects intelligently and effectively.

Outcome: Qualified leads increased by 171 percent within a year. The conversion rate for leads to customers increased from 42 percent to 75 percent at the same time. Revenue increased by 38 percent.

Company # 2: Law Firm Specializing in Consumer Law

Problem: A law firm had the chance to capitalize on the use of Chinese drywall in construction. The drywall caused health problems for residents of buildings where builders had installed it. 

Campaign Goal: The law firm wanted to become the go-to firm for victims of this drywall problem. Because other firms were going to move on the same issue, this firm wanted to move quickly and effectively.

Work Done: The law firm grabbed a relevant URL related to the problem. Within a few weeks, the website was full of rich content with up-to-date information added all the time. The content provided information. The mention of the law firm was subtle. With a solid SEO base of content, the law firm took to social media to spread the word.

Outcome: The law firm holds their own on the first page of search engine results. Almost 4000 unique visitors come to the site monthly. Fifty percent of the law firm's leads come from the blog and website currently.

Company # 3:  Environmentally Friendly Thermoplastic Manufacturer

Problem: This company produces environmentally friendly thermoplastics. The company faces high levels of competition from traditional thermoplastics manufacturers. Potential customers hesitated to use an untried product.

Campaign Goal: To educate potential customers on the environmentally friendly thermoplastics available.

Work Done: The company commissioned a white paper focused on the benefits and reliability of the company's products. The white paper focused on one of their customer's use of the technology. They placed the white paper on their website for customers to download and read.

Outcome: The white paper generated a great deal of interest. It caught the attention of an industry magazine who wanted to feature the company in its pages. Over 500 leads came directly from customers reading the white paper on the website. Existing customers increased their purchases after reading the innovations outlined in the white paper.

All of these companies were the small businesses trying to play with the big companies. They used content marketing to give their companies the boost necessary to go to the next level. Companies of many sizes can use rich content. When it comes to marketing for small businesses, content rules the roost.

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Topics: inbound marketing for business, content marketing for leads, small business growth, new customers, web traffic, what is content marketing, marketing for small businesses, online content marketing, marketing for small business, Content Marketing

Who Gets the Most Value from Content Marketing Strategies?

Posted by Chris Muccio on Jun 4, 2013 3:58:00 PM

Search engines love rich quality content. They want to see human readable sites that provide valuable information to visitors. When you have a website that offers this kind of data, you will see plenty of organic traffic coming your way. Content marketing strategies are something that many businesses can leverage. People looking for information will look to a website rich with content. That is the perfect way to draw them in as leads and paying customers. 

Some  businesses will get the most value from deploying content marketing strategies. Here are some businesses that will gain the most from putting quality content on their website:

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Topics: content marketing for leads, business growth, search engine rankings, Quick way to generate leads online, what is content marketing, marketing for small businesses, online content marketing, Content Marketing

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