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Digital Insight for Business Marketing

Strategies that Work - The Digital Marketing Appeal of Google+

Posted by Laura Klosterman on Sep 15, 2014 2:33:00 PM

If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. For companies seeking an improved SEO outlook and higher brand awareness, now’s the perfect time to dig into the particulars of how Google+ is being used for digital marketing success by small businesses like your own.

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Topics: marketing for small business, small business growth, Google+

Digital Marketing Weekly Review - Week Ending August 29th

Posted by Chris Muccio on Sep 2, 2014 8:15:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: marketing for small business, Content Marketing, Strategies that work

Digital Marketing Weekly Review - Week Ending August 22nd

Posted by Tony Breuning on Aug 25, 2014 9:06:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

Digital Marketing Weekly Review - Week Ending August 15th

Posted by Tony Breuning on Aug 18, 2014 10:14:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

Digital Marketing Weekly Review - Week Ending August 8th

Posted by Tony Breuning on Aug 11, 2014 9:28:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web. 

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

Digital Marketing Weekly Review - Week Ending August 1st

Posted by Tony Breuning on Aug 4, 2014 9:53:00 AM

There have been several great articles published throughout the week.  We’ve sorted through them carefully and have compiled some of the best from around the web.

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Topics: marketing for small businesses, marketing for small business, Generate Leads, Content Marketing, LinkedIn Success, content distribution

More LinkedIn Profile Tips - Finding Your Target Audience

Posted by franklin murrah on Apr 7, 2014 8:45:00 AM

“In order to generate leads, you need to begin building relationships and trust.” Says marketing strategist and Amazon best-seller Chris Muccio. “You need to be communicating with your audience and providing relevant and valuable content that will be beneficial to these individuals.” With this and other matured advice Chris weaves together a fascinating article that dips into the topics of communication, target audiences, and other LinkedIn profile tips

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Topics: LinkedIn tips, LinkedIn strategy, marketing for small business, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile

Sound Bites - Creative Marketing Ideas for Expressing your Value

Posted by Chris Muccio on Mar 24, 2014 1:51:00 PM

“Ask not what your country can do for you, ask what you can do for your country.”  This is the famous sound bite from John F. Kennedy’s 1961 inaugural address.  Fifty plus years later it is still memorable.

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Topics: interactive marketing, marketing for small business, Lead generation for small business, Content Marketing

How to Use LinkedIn - Effective Use of Time

Posted by Chris Muccio on Jun 25, 2013 3:26:00 PM

You have committed to use LinkedIn for your marketing efforts. Now you are asking: "How to use LinkedIn to generate results?" One of the many challenges you are addressing include the fact that there are only 24 hours in a day and... you have a business to run. So what is the most effective path? The answer is that it depends on your business, current needs, and focus

Basically, there is no hard and fast rule. Some companies can spend an hour a day on LinkedIn and generate a ton of leads that pay off. Other companies can spend five to ten minutes and get the same results. As a guideline to start out with you can expect to spend about 15 minutes on LinkedIn most days and up to one hour on every few days. Over time you may find that your numbers differ from that guideline.


 Why are you on LinkedIn?
What are your goals for LinkedIn?

Define this upfront and you will have a guide to what you need to do each day. Some common goals companies want to meet with LinkedIn include:

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Topics: LinkedIn for new business, LinkedIn strategy, marketing for small business, Use Linkedin to generate leads

Content Marketing for Small Business – 3 Success Stories

Posted by Chris Muccio on Jun 11, 2013 2:05:00 PM

Content marketing for small businesses offers an effective way to build web traffic and drive prospects into your sales funnel. If you are running a small business, leads are very important. They help drive the sales cycle. The best way to get qualified leads is with rich quality content.

Here are three companies who have had success with content marketing for small businesses:

Company # 1: Security Management Solution Company

Problem: This company provides a specific solution to manage security incidents and events. Their earlier market was specific and narrow. After introducing a new product with a lower price, the company wanted to expand its market.

Campaign Goal: To open up their solution to a wider audience and to compete effectively against their 22 competitors. Their focus was to become the go-to website for customers who wanted information on their industry.

Work Done: The company hooked up with experts in their particular field to produce a variety of content including articles, white papers, and podcasts. The content focused on sharing information instead of hyping their products. The company implemented careful tracking of leads and their interests. This allowed sales staff to engage the prospects intelligently and effectively.

Outcome: Qualified leads increased by 171 percent within a year. The conversion rate for leads to customers increased from 42 percent to 75 percent at the same time. Revenue increased by 38 percent.

Company # 2: Law Firm Specializing in Consumer Law

Problem: A law firm had the chance to capitalize on the use of Chinese drywall in construction. The drywall caused health problems for residents of buildings where builders had installed it. 

Campaign Goal: The law firm wanted to become the go-to firm for victims of this drywall problem. Because other firms were going to move on the same issue, this firm wanted to move quickly and effectively.

Work Done: The law firm grabbed a relevant URL related to the problem. Within a few weeks, the website was full of rich content with up-to-date information added all the time. The content provided information. The mention of the law firm was subtle. With a solid SEO base of content, the law firm took to social media to spread the word.

Outcome: The law firm holds their own on the first page of search engine results. Almost 4000 unique visitors come to the site monthly. Fifty percent of the law firm's leads come from the blog and website currently.

Company # 3:  Environmentally Friendly Thermoplastic Manufacturer

Problem: This company produces environmentally friendly thermoplastics. The company faces high levels of competition from traditional thermoplastics manufacturers. Potential customers hesitated to use an untried product.

Campaign Goal: To educate potential customers on the environmentally friendly thermoplastics available.

Work Done: The company commissioned a white paper focused on the benefits and reliability of the company's products. The white paper focused on one of their customer's use of the technology. They placed the white paper on their website for customers to download and read.

Outcome: The white paper generated a great deal of interest. It caught the attention of an industry magazine who wanted to feature the company in its pages. Over 500 leads came directly from customers reading the white paper on the website. Existing customers increased their purchases after reading the innovations outlined in the white paper.

All of these companies were the small businesses trying to play with the big companies. They used content marketing to give their companies the boost necessary to go to the next level. Companies of many sizes can use rich content. When it comes to marketing for small businesses, content rules the roost.

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Topics: inbound marketing for business, content marketing for leads, small business growth, new customers, web traffic, what is content marketing, marketing for small businesses, online content marketing, marketing for small business, Content Marketing

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