Today’s podcast features the web-savvy Lorraine Ball in tandem with our host Chris Muccio and the topic up for discussion is Content Marketing. It only takes a couple of moments for the duo manage to dismantle a common myth of selling - having to cold-close or try high pressure, heavy handed tactics to make a sale. They share how using content strategically shift the way selling is done.
Content marketing is a powerful technique that allows customers and prospective clients to understand the value that your business offers. It allows you to prove your worth and convince individuals you are the right fit for them by offering relevant and valuable content. Lorraine Ball of www.roundpeg.biz recently shared with us some of her content marketing tactics.