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Digital Insight for Business Marketing

Strategies that Work - Content Marketing

Posted by Peggy Murrah on Mar 31, 2014 2:44:00 PM

Click here to listen to the podcast.

Today’s podcast features the web-savvy Lorraine Ball in tandem with our host Chris Muccio and the topic up for discussion is Content Marketing. It only takes a couple of moments for the duo manage to dismantle a common myth of selling - having to cold-close or try high pressure, heavy handed tactics to make a sale.  They share how using content strategically shift the way selling is done. 

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Topics: content marketing for leads, Quick way to generate leads online, Lorraine Ball, Content Marketing, marketing for small businesses

3 Simple Marketing Tactics to Power Your Content Marketing

Posted by Chris Muccio on Jan 28, 2014 4:30:00 PM

Content marketing is a powerful technique that allows customers and prospective clients to understand the value that your business offers. It allows you to prove your worth and convince individuals you are the right fit for them by offering relevant and valuable content. Lorraine Ball of www.roundpeg.biz recently shared with us some of her content marketing tactics.   

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Topics: Lead Generation, Lorraine Ball, Content Marketing, marketing tactics

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