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Digital Insight for Business Marketing

25 Simple Tips to Help You Be More Effective on LinkedIn

Posted by Tony Breuning on Aug 21, 2014 10:09:00 AM

LinkedIn is a great platform to promote oneself as well as their business.  With these 25 simple tips, you will be able to take your LinkedIn experience to the next level. 

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Topics: LinkedIn tips, LinkedIn strategy, Content Marketing, LinkedIn profile, LinkedIn Success, content distribution

LinkedIn Influencers… 12 Linked Posts for the Week of June 8 – 15

Posted by Chris Muccio on Jun 19, 2014 11:11:00 AM

Given LinkedIn’s new roll out of its publishing platform to all users (albeit slowly).  We decided to take a look at what was being posted for the week just ended, specifically looking at posts that only related to LinkedIn. 

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Topics: LinkedIn tips, LinkedIn Success, LinkedIn Influencers

6 Great SlideShares Helping to Find Your Target Audience on LinkedIn

Posted by Chris Muccio on Jun 13, 2014 8:51:00 AM

One of the greatest benefits LinkedIn offers is the ability to communicate directly with your target audience.  However, with over 300 million users on LinkedIn, finding one's target audience is not the easiest thing to do.  It requires some planning, testing and effort.

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Topics: LinkedIn tips, LinkedIn strategy, success with LinkedIn, LinkedIn Success, Target Audience

LinkedIn Success Story - Your Profile Drives Additional Marketing

Posted by Laura Klosterman on May 7, 2014 3:50:00 PM

In 2009, Chris was invited to speak to a group of roughly 200 interactive marketers at the W Hotel in Fort Lauderdale.  The topic was “Linked-In: Business & Personal Success Strategies.”  As part of his presentation, he chose a person from the group ahead of time and offered her suggestions for a “LinkedIn profile makeover.”  She went ahead and implemented these, and Chris shared “before” and “after” screenshots of her profile during his talk.  The person he worked with was Gaida Zirkelbach, shareholder at Gunster, Florida’s law firm for business, as they are known.

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Topics: LinkedIn tips, LinkedIn Success Story, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile

LinkedIn Networking Tips - Finding the Most Effective Groups

Posted by franklin murrah on Apr 21, 2014 10:43:00 AM

We know the generic power that being in a group brings.  This includes such things as  information and connectivity which provide a fertile ground for cultivating relationships.  In today's post, we are looking at an article written by Chris Muccio in which he discusses some LinkedIn networking tips that will help you find the most effective groups on this business platform.

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Topics: small business growth, LinkedIn tips, LinkedIn strategy, Digital Growth, LinkedIn Groups

More LinkedIn Profile Tips - Finding Your Target Audience

Posted by franklin murrah on Apr 7, 2014 8:45:00 AM

“In order to generate leads, you need to begin building relationships and trust.” Says marketing strategist and Amazon best-seller Chris Muccio. “You need to be communicating with your audience and providing relevant and valuable content that will be beneficial to these individuals.” With this and other matured advice Chris weaves together a fascinating article that dips into the topics of communication, target audiences, and other LinkedIn profile tips

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Topics: LinkedIn tips, LinkedIn strategy, marketing for small business, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile

LinkedIn Networking Tips #9 – Where to add keywords

Posted by Laura Klosterman on Mar 28, 2014 2:23:00 PM

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Topics: LinkedIn tips, LinkedIn strategy, LinkedIn for new customers, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile

LinkedIn Help - 3 Key Tips for Generating More Visibility

Posted by Peggy Murrah on Mar 27, 2014 2:51:00 PM

There are millions and millions of people on LinkedIn and attracting them to your profile is getting more challenging. It is critical to identify and pursue effective ways to make it easier for people to find you on LinkedIn. If you’ve spent time creating the perfect LinkedIn profile and taken the opportunities to update it regularly you’re a step ahead of the competition. Getting more eyes on your profile, and for longer periods of time, will increase the likelihood of a visitor becoming a contact, a contact becoming a lead, and a lead a success story. Don’t fret if you need a little LinkedIn help to get noticed because that is exactly what today’s post is all about.

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Topics: LinkedIn tips, LinkedIn Networking Tips, LinkedIn Traffic

How an Accounting Firm Generated a LinkedIn Success Story

Posted by Chris Muccio on Mar 19, 2014 3:04:00 PM
The following is an excerpt from “ 42 Rules for 24 Hour Success on LinkedIn, 2nd Edition.”

Stories abound online about people that claim to know all the insights to beat Google’s algorithms. Perhaps, some people do, but most of those claims are meaningless on multiple levels, and this next LinkedIn success story proves that. If you want to become one of the most highly recommended certified public accounting and financial consulting firms serving South Florida, you don’t do it by trying to beat an algorithm. You do it though sharing information that benefits your target audience.

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Topics: LinkedIn tips, LinkedIn Success Story, 42 Rules for 24 Hour Success on LinkedIn, Chris Muccio, LinkedIn Success

LinkedIn Networking Tips #15 – The Power of a Group

Posted by Peggy Murrah on Mar 10, 2014 11:31:00 AM

LinkedIn groups are one of the more powerful tools this platform has to offer. By joining and participating in the right groups, you can engage your target audience and create relationships. In this article written by Chris Muccio for the South Florida Business Journal, he offers some LinkedIn networking tips focused specifically on LinkedIn Groups.

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Topics: LinkedIn tips, LinkedIn Networking Tips, 42 Rules for 24 Hour Success on LinkedIn, Chris Muccio, LinkedIn Success, LinkedIn Traffic

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