One of the greatest benefits LinkedIn offers is the ability to communicate directly with your target audience. However, with over 300 million users on LinkedIn, finding one's target audience is not the easiest thing to do. It requires some planning, testing and effort.
LinkedIn groups provide a unique way to communicate and build relationships with your target audience. Finding and participating in the right groups can be a key for both lead generation and generating results using LinkedIn. We recently had the opportunity to interview Cindy Kraft, the CFO-coach, who has built a very powerful business asset through growing a LinkedIn group for her CFO coaching market. Everyone wants this benefit and Cindy shared strategies that work for creating it.
Stories abound online about people that claim to know all the insights to beat Google’s algorithms. Perhaps, some people do, but most of those claims are meaningless on multiple levels, and this next LinkedIn success story proves that. If you want to become one of the most highly recommended certified public accounting and financial consulting firms serving South Florida, you don’t do it by trying to beat an algorithm. You do it though sharing information that benefits your target audience.
LinkedIn groups are one of the more powerful tools this platform has to offer. By joining and participating in the right groups, you can engage your target audience and create relationships. In this article written by Chris Muccio for the South Florida Business Journal, he offers some LinkedIn networking tips focused specifically on LinkedIn Groups.
Part social-tech podcast and part entrepreneur podcast, the engaging combination of Chuck Hester and Chris Muccio, both social media pros in their own right, bring honed but easy to follow advice about the booming business and social platform that is LinkedIn.
It doesn’t matter if you are an e-guru or just a novice in the dojo of online business, everyone could benefit from learning a few new tricks and in this article e-business veteran Chris Muccio lays out a few LinkedIn networking tips that could help bolster your knowledge and improve your grasp of the pervasive and powerful platform that is LinkedIn.
What techniques can you employ to get more eyes onto your LinkedIn profile? Search Engine Optimization (SEO) is not just for Google anymore. You’ve spent time creating the perfect LinkedIn profile, and take time to update it regularly. Getting more eyes on your profile, and for longer periods of time, will increase the likelihood of a visitor becoming a contact, and a contact turning into a lead. Here are some great marketing ideas to help you get found on LinkedIn.