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Digital Insight for Business Marketing

6 Great SlideShares Helping to Find Your Target Audience on LinkedIn

Posted by Chris Muccio on Jun 13, 2014 8:51:00 AM

One of the greatest benefits LinkedIn offers is the ability to communicate directly with your target audience.  However, with over 300 million users on LinkedIn, finding one's target audience is not the easiest thing to do.  It requires some planning, testing and effort.

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Topics: Target Audience, success with LinkedIn, LinkedIn tips, LinkedIn strategy, LinkedIn Success

Strategies That Work - LinkedIn Groups Create Business Assets

Posted by franklin murrah on Apr 8, 2014 12:50:00 PM

LinkedIn groups provide a unique way to communicate and build relationships with your target audience. Finding and participating in the right groups can be a key for both lead generation and generating results using LinkedIn. We recently had the opportunity to interview Cindy Kraft, the CFO-coach, who has built a very powerful business asset through growing a LinkedIn group for her CFO coaching market.   Everyone wants this benefit and Cindy shared strategies that work for creating it. 

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Topics: Strategies that work, LinkedIn Groups, succes with LinkedIn groups, success with LinkedIn, LinkedIn Success

How an Accounting Firm Generated a LinkedIn Success Story

Posted by Chris Muccio on Mar 19, 2014 3:04:00 PM
The following is an excerpt from “ 42 Rules for 24 Hour Success on LinkedIn, 2nd Edition.”

Stories abound online about people that claim to know all the insights to beat Google’s algorithms. Perhaps, some people do, but most of those claims are meaningless on multiple levels, and this next LinkedIn success story proves that. If you want to become one of the most highly recommended certified public accounting and financial consulting firms serving South Florida, you don’t do it by trying to beat an algorithm. You do it though sharing information that benefits your target audience.

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Topics: LinkedIn Success Story, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn tips, LinkedIn Success, Chris Muccio

LinkedIn Networking Tips #15 – The Power of a Group

Posted by Peggy Murrah on Mar 10, 2014 11:31:00 AM

LinkedIn groups are one of the more powerful tools this platform has to offer. By joining and participating in the right groups, you can engage your target audience and create relationships. In this article written by Chris Muccio for the South Florida Business Journal, he offers some LinkedIn networking tips focused specifically on LinkedIn Groups.

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Topics: 42 Rules for 24 Hour Success on LinkedIn, LinkedIn tips, LinkedIn Success, LinkedIn Networking Tips, LinkedIn Traffic, Chris Muccio

Entrepreneur Podcast - Chris Muccio and Chuck Hester Talking LinkedIn

Posted by Peggy Murrah on Mar 8, 2014 4:17:00 PM

Part social-tech podcast and part entrepreneur podcast, the engaging combination of Chuck Hester and Chris Muccio, both social media pros in their own right, bring honed but easy to follow advice about the booming business and social platform that is LinkedIn.

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Topics: LinkedIn for new business, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn strategy, LinkedIn Success, LinkedIn Networking Tips, Chris Muccio

LinkedIn Networking Tips #14 - Improving Your LinkedIn Effectiveness

Posted by Chris Muccio on Feb 27, 2014 9:25:00 AM

It doesn’t matter if you are an e-guru or just a novice in the dojo of online business, everyone could benefit from learning a few new tricks and in this article e-business veteran Chris Muccio lays out a few LinkedIn networking tips that could help bolster your knowledge and improve your grasp of the pervasive and powerful platform that is LinkedIn.

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Topics: Use Linkedin to generate leads, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn strategy, LinkedIn Success, Chris Muccio

Great Marketing Ideas – 10 Ways to Increase your Chances for Getting Found on LinkedIn

Posted by Chris Muccio on Jan 30, 2014 4:00:00 PM

What techniques can you employ to get more eyes onto your LinkedIn profile? Search Engine Optimization (SEO) is not just for Google anymore.   You’ve spent time creating the perfect LinkedIn profile, and take time to update it regularly. Getting more eyes on your profile, and for longer periods of time, will increase the likelihood of a visitor becoming a contact, and a contact turning into a lead. Here are some great marketing ideas to help you get found on LinkedIn.

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Topics: LinkedIn, Generating Awareness, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile, success with LinkedIn, LinkedIn Success, LinkedIn Traffic, Chris Muccio

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