What if you knew the path someone took to create their LinkedIn success story, do you think you could replicate it? Let’s go ahead and share one with you and then you can decide for yourself.
In 2009, Chris was invited to speak to a group of roughly 200 interactive marketers at the W Hotel in Fort Lauderdale. The topic was “Linked-In: Business & Personal Success Strategies.” As part of his presentation, he chose a person from the group ahead of time and offered her suggestions for a “LinkedIn profile makeover.” She went ahead and implemented these, and Chris shared “before” and “after” screenshots of her profile during his talk. The person he worked with was Gaida Zirkelbach, shareholder at Gunster, Florida’s law firm for business, as they are known.
The following is an excerpt from our most recent book, “42 Rules for 24 Hour Success on LinkedIn, 2nd Edition.” Des Walsh’s Success: Perform an action a day. Sustained small steps can ultimately lead to big successes.
Stories abound online about people that claim to know all the insights to beat Google’s algorithms. Perhaps, some people do, but most of those claims are meaningless on multiple levels, and this next LinkedIn success story proves that. If you want to become one of the most highly recommended certified public accounting and financial consulting firms serving South Florida, you don’t do it by trying to beat an algorithm. You do it though sharing information that benefits your target audience.