It doesn’t matter if you are an e-guru or just a novice in the dojo of online business, everyone could benefit from learning a few new tricks and in this article e-business veteran Chris Muccio lays out a few LinkedIn networking tips that could help bolster your knowledge and improve your grasp of the pervasive and powerful platform that is LinkedIn.
Recently, Jeffrey Davis from Radio Entrepreneurs Money Matters radio network interviewed Chris Muccio talking about the second edition of Chris’ book, 42 Rules for 24-Hour Success on LinkedIn. The primary focus of the discussion was helping a listener understand what it takes to be effective on LinkedIn and generate results for their business.
You have committed to use LinkedIn for your marketing efforts. Now you are asking: "How to use LinkedIn to generate results?" One of the many challenges you are addressing include the fact that there are only 24 hours in a day and... you have a business to run. So what is the most effective path? The answer is that it depends on your business, current needs, and focus
Basically, there is no hard and fast rule. Some companies can spend an hour a day on LinkedIn and generate a ton of leads that pay off. Other companies can spend five to ten minutes and get the same results. As a guideline to start out with you can expect to spend about 15 minutes on LinkedIn most days and up to one hour on every few days. Over time you may find that your numbers differ from that guideline.
Why are you on LinkedIn?
What are your goals for LinkedIn?
Define this upfront and you will have a guide to what you need to do each day. Some common goals companies want to meet with LinkedIn include:
Some people refer to LinkedIn as a marketing channel masquerading a social network. Is that a mistake? If so, they could be dismissing the rich connections made in the network every day. Perhaps they do not know how to use LinkedIn in a way that enhances the connection possibilities. Perhaps they do not understand the way to interact in the community along accepted norms. Perhaps they use it as a marketing channel and end up becoming either irrelevant or irritating. Don't become one of those.
How can you navigate the LinkedIn community while building your business at the same time? Here are ten etiquette tips for making your place in the LI world:
- Treat every connection you make with respect. Remember, this is a business community. Professional courtesy is the norm. Saying please and thank you is a good way to start. Even if you have no need to connect with someone, be polite when saying no.
- Send invitations only to those with whom you have made a personal connection. Many people spam everyone in their industry with an invite. The idea is to get as many connections as possible. The problem is that they will likely get fewer connections and get a reputation as a spammer.
- Never send a generic or default invitation or message. You know the one, "<insert name> would like to invite you..." That is the last thing you want to send out. People on LI have become immune to it and ignore those invites. If you send a personal note instead, you have a better chance of making that critical connection.
- Always send thank you notes when someone responds to your invitation. This is a courtesy that you might think unnecessary. However, to further the relationship with that person, you need to stay courteous and personable. A quick thank you takes no time but has a powerful appeal to the person who receives it.
- Do not call someone "friend" unless you have an real social connection. In the real world, most people who just met you are not automatically your friend. That is also true in LI.
- Do not ask for endorsements from people you do not know. That is asking a complete stranger to tell the world about your skill set. Those requests will go into the spammer category.
- Do not spam. Very simple. Always have a reason for doing something on LI. Just randomly posting information for no good reason is spamming. Sending invitations to strangers is spamming.
- Do not be a pest. If you send an invitation to someone who does not respond, do not keep sending multiple invitations or messages. You are not someone they want to connect with. Becoming a pest is as bad as spamming.
- Honesty is the best policy. Do not overstate your qualifications. Do not post someone else's work as your own. Someone will catch you in a lie and that can backfire.
Etiquette matters. Activity should not be mistaken with productivity on Linkedin. One of the biggest challenges people encounter in this realm is they don’t know how to effectively use Linkedin. These are just a few ways to make yourself a member of the LinkedIn community instead of an irrelevant or irritating person who uses LI for their own purposes.
One of the most exciting recent developments in the world of inbound marketing came with the release of Linkedin's much anticipated redesigned company pages. While this is a nice development for those seeking information about different enterprises, it also offers some particularly exciting ways for companies themselves to use Linkedin to generate leads that will help grow their business.
What is a typical LinkedIn user? LinkedIn claims a membership that is growing at a rate of 2 people per second, yet there really is not a typical "user." If you look around, you will find people who work solo and use LinkedIn as the proverbial office water cooler or you might find a multi billion dollar brand leveraging LinkedIn through a company page.