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Digital Insight for Business Marketing

What is Your LinkedIn Strategy?

Posted by Chris Muccio on Apr 7, 2015 3:00:00 PM

The following is an excerpt from our book on LinkedIn, 42 Rules for 24 Hour Success on LinkedIn.

Let's start with a simple fact.  LinkedIn is a platform. You probably use other business platforms for things such as accounting, HR, and payroll. Do you simply turn those platforms on and expect them to generate the benefits you are looking for? Most likely not. You start with a strategy and build the platform to accomplish that strategy. With certain platforms, you may even invest hundreds of thousands of dollars to have consultants set it up effectively for you. Now think of LinkedIn. How many of us take the same approach to our use on this tool?

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Topics: LinkedIn for new business

LinkedIn Profile Tips #3 – Find Your Target Audience

Posted by Laura Klosterman on Mar 26, 2014 2:34:00 PM

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Topics: LinkedIn for new business, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile, success with LinkedIn

Entrepreneur Podcast - Chris Muccio and Chuck Hester Talking LinkedIn

Posted by Peggy Murrah on Mar 8, 2014 4:17:00 PM

Part social-tech podcast and part entrepreneur podcast, the engaging combination of Chuck Hester and Chris Muccio, both social media pros in their own right, bring honed but easy to follow advice about the booming business and social platform that is LinkedIn.

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Topics: LinkedIn for new business, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn strategy, LinkedIn Success, LinkedIn Networking Tips, Chris Muccio

How to Use LinkedIn - Effective Use of Time

Posted by Chris Muccio on Jun 25, 2013 3:26:00 PM

You have committed to use LinkedIn for your marketing efforts. Now you are asking: "How to use LinkedIn to generate results?" One of the many challenges you are addressing include the fact that there are only 24 hours in a day and... you have a business to run. So what is the most effective path? The answer is that it depends on your business, current needs, and focus

Basically, there is no hard and fast rule. Some companies can spend an hour a day on LinkedIn and generate a ton of leads that pay off. Other companies can spend five to ten minutes and get the same results. As a guideline to start out with you can expect to spend about 15 minutes on LinkedIn most days and up to one hour on every few days. Over time you may find that your numbers differ from that guideline.

 Why are you on LinkedIn?
What are your goals for LinkedIn?

Define this upfront and you will have a guide to what you need to do each day. Some common goals companies want to meet with LinkedIn include:

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Topics: Use Linkedin to generate leads, LinkedIn for new business, LinkedIn strategy, marketing for small business

Effective Etiquette for Linkedin

Posted by Chris Muccio on May 28, 2013 4:18:00 PM
LinkedIn is a community of people who happen to be talking about business related topics. Like any other group of people, they like people who respect the group's dynamics and go along for the ride. Those who don't become irrelevant or irritants. It is important to learn how to work within the LinkedIn community so you can maximize the benefits you receive from it.

Some people refer to LinkedIn as a marketing channel masquerading a social network. Is that a mistake? If so, they could be dismissing the rich connections made in the network every day. Perhaps they do not know how to use LinkedIn in a way that enhances the connection possibilities. Perhaps they do not understand the way to interact in the community along accepted norms. Perhaps they use it as a marketing channel and end up becoming either irrelevant or irritating. Don't become one of those.

How can you navigate the LinkedIn community while building your business at the same time? Here are ten etiquette tips for making your place in the LI world:
  • Treat every connection you make with respect. Remember, this is a business community. Professional courtesy is the norm. Saying please and thank you is a good way to start. Even if you have no need to connect with someone, be polite when saying no.
  • Send invitations only to those with whom you have made a personal connection. Many people spam everyone in their industry with an invite. The idea is to get as many connections as possible. The problem is that they will likely get fewer connections and get a reputation as a spammer.
  • Never send a generic or default invitation or message. You know the one, "<insert name> would like to invite you..." That is the last thing you want to send out. People on LI have become immune to it and ignore those invites. If you send a personal note instead, you have a better chance of making that critical connection.
  • Always send thank you notes when someone responds to your invitation. This is a courtesy that you might think unnecessary. However, to further the relationship with that person, you need to stay courteous and personable. A quick thank you takes no time but has a powerful appeal to the person who receives it.
  • Do not call someone "friend" unless you have an real social connection. In the real world, most people who just met you are not automatically your friend. That is also true in LI.
  • Do not ask for endorsements from people you do not know. That is asking a complete stranger to tell the world about your skill set. Those requests will go into the spammer category.
  • Do not spam. Very simple. Always have a reason for doing something on LI. Just randomly posting information for no good reason is spamming. Sending invitations to strangers is spamming.
  • Do not be a pest. If you send an invitation to someone who does not respond, do not keep sending multiple invitations or  messages. You are not someone they want to connect with. Becoming a pest is as bad as spamming.
  • Honesty is the best policy. Do not overstate your qualifications. Do not post someone else's work as your own. Someone will catch you in a lie and that can backfire.

Etiquette matters. Activity should not be mistaken with productivity on Linkedin. One of the biggest challenges people encounter in this realm is they don’t know how to effectively use Linkedin. These are just a few ways to make yourself a member of the LinkedIn community instead of an irrelevant or irritating person who uses LI for their own purposes.

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Topics: LinkedIn for new business, LinkedIn tips, LinkedIn strategy

9 Steps to Expand Your LinkedIn Business Presence

Posted by Chris Muccio on May 7, 2013 11:22:00 AM

One of the most exciting recent developments in the world of inbound marketing came with the release of Linkedin's much anticipated redesigned company pages. While this is a nice development for those seeking information about different enterprises, it also offers some particularly exciting ways for companies themselves to use Linkedin to generate leads that will help grow their business.

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Topics: LinkedIn, LinkedIn for new customers, LinkedIn for new business, LinkedIn tips, LinkedIn strategy

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