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Digital Insight for Business Marketing

17 Tips to Find Your Target Audience Online

Posted by Chris Muccio on Apr 23, 2014 10:59:00 AM

There are millions of users online and quite frankly, most will not be leads. By determining who your target audience online is, what information they value, and then finding where they spend their time online, you’ll be able to focus your marketing initiatives most effectively.

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Topics: web traffic, Target Audience, Lead Generation, Lead generation for small business, leads online

These Businesses Get the Most Value from PPC

Posted by Chris Muccio on Mar 5, 2013 10:17:00 AM
Not every business can benefit from PPC. Here are some types of businesses that get the most value from PPC.

PPC campaigns can generate a great deal of traffic for many business websites. But, some companies may find that the cost of the PPC campaign is too high for their business. It is important to match your traffic generation costs with your product's price point. Ideally, you will keep lowering your costs while increasing your sales.

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Topics: web traffic, PPC Success, Convert PPC traffic to leads, Get the most value from PPC, new customers, customer acquisition, Quick way to generate leads online, Digital Business, leads online, business growth

Generate Leads - It All Starts with Web Traffic

Posted by Chris Muccio on Feb 28, 2013 10:24:00 AM

The first piece in the puzzle to generate leads starts with web traffic.  The logical next question then is, how do you get people to visit your website? That is something every business owner needs to think about. Without good traffic visiting your website, you will not get the leads so critical for gaining sales.

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Topics: content marketing for leads, web traffic, Generate web traffic without PPC, Digital Lead Generation for Business Brokers, leads online, business growth

7 Easy Tips to Prevent the Most Common Business Blogging Mistakes

Posted by connor breen on Feb 27, 2013 11:24:00 AM

Avoiding the most common blogging mistakes takes a bit of know-how, thought and experience. When blogging began well over a decade ago, it was mainly a forum where people could share their thoughts and experience on different subjects. Almost no businesses had a blog at that point in time.

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Topics: leads online, keywords, SEO, search engine rankings, long tail keywords

Your Competition is Wasting Money: How to Generate Web Traffic without PPC

Posted by Chris Muccio on Feb 26, 2013 8:49:00 PM

Your business needs high-quality traffic to grow. Generating traffic is essential for your inbound marketing efforts and your lead generation needs. High-quality traffic includes anyone who has a focused interest on your product or service. You need that quality to generate leads and funnel them into paying customers.  

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Topics: content marketing for leads, roi, leads, Generate web traffic without PPC, leads online, business growth

5 Ways to Generate Leads - Content Marketing Tips and Tricks

Posted by Chris Muccio on Feb 20, 2013 2:23:00 PM

Content marketing is here to stay. One focus of any company's marketing strategy is generating high-quality leads. Visitors with an interest in the company and its products want to see something besides product descriptions and high-pressure calls to action. Content marketing for leads is the way to increase sales conversions.

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Topics: content marketing for leads, roi, customer acquisition, interactive marketing, what is inbound marketing, rainmaker, leads online

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