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Digital Insight for Business Marketing

ROI Revealed - How Blogs are Growing Small Businesses

Posted by Chris Muccio on Jun 18, 2013 3:24:00 PM

Today, almost all business internet presences require some form of content marketing for leads and blogs are the tip of the spear in performing that function. They are brief, pointed, no-nonsense messages, small businesses can use to target their audience, draw them in to visit their websites and take valuable action to turn leads into sales.  

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Topics: inbound marketing for business, content marketing for leads, inbound marketing, business growth, roi, small business growth, leads, prospects, new customers

6 Steps to Convert PPC Traffic to Leads

Posted by Chris Muccio on Apr 9, 2013 4:45:00 PM

You bought into a PPC campaign. Your website traffic begins to pick up speed. But, your sales numbers are not moving up. In fact, your lead count is not increasing either. How do you convert PPC traffic to leads?

This is actually a common scenario that hits plenty of businesses who run a successful PPC campaign but do not have the rest of their marketing plan in place and functional before the campaign opens. The breakdown point is that PPC traffic is not converting to leads. It is critical to have the tools in place before you open your PPC campaign.

Here are six steps you need to take to improve your chances to convert PPC traffic to leads:

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Topics: small business growth, PPC Success, Quick way to generate leads online, Convert PPC traffic to leads, Get the most value from PPC, Generate Leads, Online Marketing, customer acquisition, leads

7 Steps for Converting Your Web Traffic into Website Revenue

Posted by Chris Muccio on Mar 19, 2013 8:29:00 AM

Converting web traffic to website revenue is usually the goal of having a business website. Whether your business is retail, wholesale, auction, services, or any other model, you want to gain attention of visitors and make them into customers.

A term you may or may not have heard of is the sales funnel. This concept addresses the stages that people go through from the time they become aware of a company until the moment they become a paying customer. The number of visitors at the beginning of the funnel is larger than the number of people who will become paying customers. But, you want to get as many paying customers as you can.

Here are seven steps for converting your visitors into paying customers:

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Topics: inbound marketing for business, content marketing for leads, business growth, leads, customer acquisition, Quick way to generate leads online, website revenue, marketing for small business

Anatomy of a PPC Campaign – A Quick Way to Generate Leads Online

Posted by Chris Muccio on Mar 6, 2013 8:01:00 AM

Are you looking for a quick way to generate leads online? Many companies find that their traffic numbers are lagging behind expectations and they need to get those numbers up quickly. Or, they are launching a new website and want to generate as much traffic as possible in a short time period. A focused, well-designed PPC campaign offers a way to get traffic numbers up in a short time period. But, before you jump into a campaign, you need to understand what PPC is and how it works.

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Topics: business growth, roi, leads, new customers, customer acquisition, SEO, web traffic, PPC Success, Quick way to generate leads online, Convert PPC traffic to leads, Get the most value from PPC

Your Competition is Wasting Money: How to Generate Web Traffic without PPC

Posted by Chris Muccio on Feb 26, 2013 8:49:00 PM

Your business needs high-quality traffic to grow. Generating traffic is essential for your inbound marketing efforts and your lead generation needs. High-quality traffic includes anyone who has a focused interest on your product or service. You need that quality to generate leads and funnel them into paying customers.  

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Topics: content marketing for leads, business growth, roi, leads, leads online, Generate web traffic without PPC

Growing Businesses Use Inbound Marketing for Their Business. Here's How.

Posted by connor breen on Feb 19, 2013 7:30:00 PM

When company owners and entrepreneurs first foray into the realm of inbound marketing for business, the sheer amount of data purporting to prove the efficacy of said online marketing method can seem too good to be true. It's more affordable than traditional display marketing, more flexible and targeted than outbound marketing, and can provide more lucrative ROI compared to both. How can this be?   

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Topics: inbound marketing for business, content marketing for leads, inbound marketing, business growth, roi, small business growth, leads, new customers

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