“Ask not what your country can do for you, ask what you can do for your country.” This is the famous sound bite from John F. Kennedy’s 1961 inaugural address. Fifty plus years later it is still memorable.
Content marketing is here to stay. One focus of any company's marketing strategy is generating high-quality leads. Visitors with an interest in the company and its products want to see something besides product descriptions and high-pressure calls to action. Content marketing for leads is the way to increase sales conversions.