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Digital Insight for Business Marketing

Top-of-Mind Influence: Are You Reaching Your Customers?

Posted by Heather Bonebrake on Oct 11, 2016 8:05:00 AM

Most small business owners and marketers spend a lot of time thinking about their customers. We spend countless hours trying to determine how best to connect with them, what offers would motivate them to purchase, and where we can find the best customers. The unfortunate truth is that for all the time we spend thinking about our customers, they are significantly less likely to spend much time thinking about our brand. In fact, it is almost certain that our customers do not think about us in their spare time unless they are properly motivated to do so.

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Topics: Online Marketing, Social Media, Email List Buildling

List Building Strategies for Engaging your Leads

Posted by Daniela Bedoya on Jun 23, 2016 8:00:00 AM

High quality content delivered on a sustained basis is what keeps your audience interested and engaged. Seeing your brand messaging on a consistent basis keeps you at the forefront of their minds. Consider it like a conversation; as you converse and share value, a relationship will be built. A relationship creates trust and whom do we tend to do business with? Those we trust! You might know your audience online through social media platforms, but building a list that enables a consistent flow of communication is fundamental to building trust.

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Topics: Email List Buildling

What is a Target Audience?

Posted by Daniela Bedoya on Jun 8, 2016 8:00:00 AM

A smart business owner knows that it is nearly impossible to appeal to every potential customer.  Having a well-defined group of individuals that are the intended recipients of your advertising efforts can save your business thousands of dollars in wasted efforts. Ultimately, these are the individuals that will relate to your brand, buy and use your products, and promote them to their friends and family.

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Topics: Email List Buildling

The Importance of Email List Building

Posted by Daniela Bedoya on Jun 6, 2016 8:00:00 AM

How can I get new customers from the Internet?” This is one of the most common questions we hear from small business owners. They fear they will not be able to maintain and grow their business revenue unless they learn how to harness the Internet and understand the way it has changed traditional marketing. We believe their fears are legitimate. Technology has changed the way in which most businesses must now market. We also believe that with the right information, it’s not as difficult and confusing as it may seem right now.

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Topics: Email List Buildling

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