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Digital Insight for Business Marketing

6 Steps to Convert PPC Traffic to Leads

Posted by Chris Muccio on Apr 9, 2013 4:45:00 PM

You bought into a PPC campaign. Your website traffic begins to pick up speed. But, your sales numbers are not moving up. In fact, your lead count is not increasing either. How do you convert PPC traffic to leads?

This is actually a common scenario that hits plenty of businesses who run a successful PPC campaign but do not have the rest of their marketing plan in place and functional before the campaign opens. The breakdown point is that PPC traffic is not converting to leads. It is critical to have the tools in place before you open your PPC campaign.

Here are six steps you need to take to improve your chances to convert PPC traffic to leads:

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Topics: small business growth, PPC Success, Quick way to generate leads online, Convert PPC traffic to leads, Get the most value from PPC, Generate Leads, Online Marketing, customer acquisition, leads

7 Steps for Converting Your Web Traffic into Website Revenue

Posted by Chris Muccio on Mar 19, 2013 8:29:00 AM

Converting web traffic to website revenue is usually the goal of having a business website. Whether your business is retail, wholesale, auction, services, or any other model, you want to gain attention of visitors and make them into customers.

A term you may or may not have heard of is the sales funnel. This concept addresses the stages that people go through from the time they become aware of a company until the moment they become a paying customer. The number of visitors at the beginning of the funnel is larger than the number of people who will become paying customers. But, you want to get as many paying customers as you can.

Here are seven steps for converting your visitors into paying customers:

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Topics: inbound marketing for business, content marketing for leads, business growth, leads, customer acquisition, Quick way to generate leads online, website revenue, marketing for small business

Anatomy of a PPC Campaign – A Quick Way to Generate Leads Online

Posted by Chris Muccio on Mar 6, 2013 8:01:00 AM

Are you looking for a quick way to generate leads online? Many companies find that their traffic numbers are lagging behind expectations and they need to get those numbers up quickly. Or, they are launching a new website and want to generate as much traffic as possible in a short time period. A focused, well-designed PPC campaign offers a way to get traffic numbers up in a short time period. But, before you jump into a campaign, you need to understand what PPC is and how it works.

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Topics: business growth, roi, leads, new customers, customer acquisition, SEO, web traffic, PPC Success, Quick way to generate leads online, Convert PPC traffic to leads, Get the most value from PPC

These Businesses Get the Most Value from PPC

Posted by Chris Muccio on Mar 5, 2013 10:17:00 AM
Not every business can benefit from PPC. Here are some types of businesses that get the most value from PPC.

PPC campaigns can generate a great deal of traffic for many business websites. But, some companies may find that the cost of the PPC campaign is too high for their business. It is important to match your traffic generation costs with your product's price point. Ideally, you will keep lowering your costs while increasing your sales.

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Topics: Digital Business, business growth, new customers, leads online, customer acquisition, web traffic, PPC Success, Quick way to generate leads online, Convert PPC traffic to leads, Get the most value from PPC

5 Ways to Generate Leads - Content Marketing Tips and Tricks

Posted by Chris Muccio on Feb 20, 2013 2:23:00 PM

Content marketing is here to stay. One focus of any company's marketing strategy is generating high-quality leads. Visitors with an interest in the company and its products want to see something besides product descriptions and high-pressure calls to action. Content marketing for leads is the way to increase sales conversions.

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Topics: content marketing for leads, roi, leads online, what is inbound marketing, interactive marketing, customer acquisition, rainmaker

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