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Digital Insight for Business Marketing

Who Gets the Most Value from Content Marketing Strategies?

Posted by Chris Muccio on Jun 4, 2013 3:58:00 PM

Search engines love rich quality content. They want to see human readable sites that provide valuable information to visitors. When you have a website that offers this kind of data, you will see plenty of organic traffic coming your way. Content marketing strategies are something that many businesses can leverage. People looking for information will look to a website rich with content. That is the perfect way to draw them in as leads and paying customers. 

Some  businesses will get the most value from deploying content marketing strategies. Here are some businesses that will gain the most from putting quality content on their website:

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Topics: content marketing for leads, Quick way to generate leads online, online content marketing, what is content marketing, Content Marketing, search engine rankings, marketing for small businesses, business growth

35 Quick Tips for Lead Generation For Small Business

Posted by Chris Muccio on Apr 24, 2013 3:40:00 PM
Business owners are always interested in reading some quick tips to help their business grow.  Below, we've compiled a list of 35 tips to help create lead generation for small business.  

General Items

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Topics: inbound marketing for business, content marketing for leads, Lead generation for small business, online content marketing, marketing for small businesses, marketing for small business

What is Content Marketing and Where Do We Start?

Posted by Chris Muccio on Apr 16, 2013 8:26:00 AM

What is content marketing and why is this considered the most effective starting point for beginning digital marketing? Does it take time for content marketing to work?  What is the starting point?

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Topics: content marketing for leads, online content marketing, what is content marketing, Content Marketing, long tail keywords

What is Content Marketing – Your Most Effective Starting Point

Posted by Chris Muccio on Mar 26, 2013 8:28:00 AM

These days, it is not uncommon to hear business owners ask, "what is content marketing"? Most understand the value of content as it is something tangible and relatively easy to understand.  The challenge is to understand it in the context of generating effective marketing which ultimately generate tangible results.

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Topics: content marketing for leads, Quick way to generate leads online, online content marketing, what is content marketing, Content Marketing, marketing for small business

7 Steps for Converting Your Web Traffic into Website Revenue

Posted by Chris Muccio on Mar 19, 2013 8:29:00 AM

Converting web traffic to website revenue is usually the goal of having a business website. Whether your business is retail, wholesale, auction, services, or any other model, you want to gain attention of visitors and make them into customers.

A term you may or may not have heard of is the sales funnel. This concept addresses the stages that people go through from the time they become aware of a company until the moment they become a paying customer. The number of visitors at the beginning of the funnel is larger than the number of people who will become paying customers. But, you want to get as many paying customers as you can.

Here are seven steps for converting your visitors into paying customers:

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Topics: inbound marketing for business, content marketing for leads, leads, customer acquisition, Quick way to generate leads online, website revenue, marketing for small business, business growth

Generate Leads - It All Starts with Web Traffic

Posted by Chris Muccio on Feb 28, 2013 10:24:00 AM

The first piece in the puzzle to generate leads starts with web traffic.  The logical next question then is, how do you get people to visit your website? That is something every business owner needs to think about. Without good traffic visiting your website, you will not get the leads so critical for gaining sales.

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Topics: content marketing for leads, web traffic, Generate web traffic without PPC, Digital Lead Generation for Business Brokers, leads online, business growth

Your Competition is Wasting Money: How to Generate Web Traffic without PPC

Posted by Chris Muccio on Feb 26, 2013 8:49:00 PM

Your business needs high-quality traffic to grow. Generating traffic is essential for your inbound marketing efforts and your lead generation needs. High-quality traffic includes anyone who has a focused interest on your product or service. You need that quality to generate leads and funnel them into paying customers.  

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Topics: content marketing for leads, roi, leads, Generate web traffic without PPC, leads online, business growth

5 Ways to Generate Leads - Content Marketing Tips and Tricks

Posted by Chris Muccio on Feb 20, 2013 2:23:00 PM

Content marketing is here to stay. One focus of any company's marketing strategy is generating high-quality leads. Visitors with an interest in the company and its products want to see something besides product descriptions and high-pressure calls to action. Content marketing for leads is the way to increase sales conversions.

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Topics: content marketing for leads, roi, customer acquisition, interactive marketing, what is inbound marketing, rainmaker, leads online

Growing Businesses Use Inbound Marketing for Their Business. Here's How.

Posted by connor breen on Feb 19, 2013 7:30:00 PM

When company owners and entrepreneurs first foray into the realm of inbound marketing for business, the sheer amount of data purporting to prove the efficacy of said online marketing method can seem too good to be true. It's more affordable than traditional display marketing, more flexible and targeted than outbound marketing, and can provide more lucrative ROI compared to both. How can this be?   

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Topics: inbound marketing for business, content marketing for leads, roi, leads, new customers, inbound marketing, business growth, small business growth

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