SEO tools help businesses generate awareness and traffic to their site through search engines, (and is one of the most important marketing tactics a business needs to focus on.) Whether you are a small blog owner or part of a multi-million dollar corporation, SEO is a must.
A lot of marketers spend hours on compiling and analyzing data, which they then try to leverage in order to make SEO improvements. Sounds boring, right? It doesn't have to be, this is where automation comes in.
This post has been updated on October 23rd, 2018
This month, let's explore the top SEO tools that will undoubtedly increase both the efficiency and effectiveness of current and future marketing campaigns!
Ahrefs definitely belongs among the elite SEO tools out there and there was no doubt that it would be included on our list. With a truly massive database, and one of the biggest web crawlers out there, Ahrefs can help you:
- Analyze competitor search traffic with organic reports
- Discover and evaluate potential keywords for your next (or existing campaigns)
- Check for and evaluate backlinks
- Research the types of content that work best within your niche with their content explorer
- Track ranking fluctuations on a daily, weekly, or monthly basis
- Get alerts on industry trends for niche opportunities
When you hear someone mention SEO, chances are that the first tool that will come to mind is the crowd favorite, SEMrush. This is an undoubtedly powerful tool, and one we currently have had in our arsenal for a few years. With every update, this tool just keeps getting better, and new features are constantly being added to improve its performance. One of the latest, (and one of our most favorite,) updates included a feature called the Keyword Magic Tool.
As you can see in the screenshot above, simply type in a phrase and the tool will present you with short and longtail keywords, along with their volume and keyword difficulty. SEMrush offers a free trial to their tool, which you can access here.
Other features of SEMrush include:
- Generating insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
- SEO analysis reports that help you find and fix on-site issues and boost SEO-optimization
- Discovering and disavowing toxic backlinks before Google penalizes you
- And much more
Whether you're a content creator, marketer, or a business owner, this is definitely a tool that can offer valuable insight that can help grow your business online.
In case you missed it: Decode Your Competitor's Content Strategy & Turn It Against Them
While doing research for this post, Moz was constantly among the top most used SEO tools used by professionals. Out of the many reviews and tests we went through, it would seem that the tool is exceptionally responsive to Google’s algorithmic changes which is great for attaining a competitive edge at a time where most are scrambling. The tool’s chat portal was also very easy to use and was a pleasant surprise, especially if you need immediate help with an issue or a question.
In terms of features, Moz Pro is where you want to focus on as it provides you with:
- In-depth link analysis
- Keyword research (including volume, difficulty, potential, and opportunity for ranking)
- An open site explorer (which shows link evaluations, keywords a domain might be ranking for, etc.)
- An all-inclusive site audit
- Competitor rank tracking
- Mobile rank tracking
- Link opportunities
- Crawl testing
SEOQuake can easily be considered one of the best free SEO tools out there. All you have to do is install the extension to Google Chrome and you’re set. SEOQuake essentially performs on-page site audits, assesses both your internal and external links, and can compare domains. Moreover, you can view detailed traffic analytics such as sources, or analyze a domain’s keyword density. What is even better, is that all the information you want to see is exportable, and is displayed in an easy to read dashboard with a simple click of a button.
All in all, this is a very useful tool any marketer should include in their arsenal.
5. Keywords Everywhere
Keywords Everywhere is another great SEO Chrome extension that we recently came across. This tool can help you find the best keywords by aggregating data from other highly capable SEO tools such as Google Search Console, Google Analytics, Google Trends, and more.
It can help you generate keyword ideas, as well as give you useful information regarding relevant longtail keyword volume, difficulty, and cost per click right next to the search results on Google.
Furthermore, if there is a particular longtail that interests you, all you need to do is click on it and you will be directed to a page that analyzes that particular keyword in more depth along with its alternatives.
Lastly but certainly not least on our list, is Linkody. This is quite different from the tools above, in that it focuses solely on one (and arguably one of the most important) aspect of SEO, backlink analytics. While yes, the rest of the tools on this list offer such information, Linkody performs much better, and at a much lower cost.
This makes it an ideal choice for those who want a tool that emphasizes on backlinks only, without other SEO marketing features such as keyword and PPC analytics. See this tool more as "masters of a trade" rather than a "jack of many trades."
More specifically, Linkody offers:
- In-depth backlink monitoring and analytics, providing information on new, and lost backlinks, as well as historical data for previous weeks, months, and years.
- Insight on your competitors' link building strategies, as well as new links they have acquired.
- A much needed disavow rule generator (this is especially true after Google's updates within the last years)
Finally, the best part of Linkody is the vast amount of metrics at your fingertips. These metrics include: Mozrank, Domain/Page Authority, Spam Score, Social Shares, IP, Hosting Country, Top-Level-Domain (TLD), External links, Alexa, Follow/Nofollow, Anchor Text, and more!
As with most tool related articles we tried to keep this one short and concise as there are a plethora of tools out there to choose from.
Do you have any questions? Is there a tool you wish for us to dissect in more detail? Let us know in the comments!
As always, for more digital marketing insight be sure to check out the links below:
- 30 Online Marketing Tools To Try When Starting a Business
- Revitalize Your Marketing Strategy With This 5 Step Content Audit
- 5 Tools For Marketers That Could Save Hundreds Of Dollars
- Best Lead Generation Tools: Our Top Picks for April
- Email Marketing Tools: Our Top Picks for March
- 4 Social Media Management Tools You Need In Your Arsenal