Back in 2008, Social Fusion founder Chris Muccio published the first book of its kind on marketing yourself and your business on LinkedIn. Not only was Muccio an innovator in his field for being an early adapter as to the digital marketing potential of LinkedIn, he also rightly predicted the major acquisition of LinkedIn by Microsoft.
On page 104 of the best-selling 42 Rules for 24 Hour Success on LinkedIn, Muccio predicted the purchase of LinkedIn by Microsoft based on the following factors:
In the future Microsoft wants to bump up against Google in paid search, and it needs to reach the right demographics. Enter LinkedIn with its millions of-mostly white color-professionals.
Microsoft is planning to battle Google in cloud computing to keep its Office applications suite relevant and, once again, it wouldn't hurt to have millions of professionals (and adults) on its side.
And perhaps more important is for a defensive play. If LinkedIn fits so well under Microsoft, how great would it look under the Google umbrella?
Here is Chris talking about what led him to make this startlingly accurate prediction.
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For more information on the Microsoft acquisition of LinkedIn, read the article below: