In the era where marketing is all about getting up close and personal, social media has taken the world by the storm. By now it is clear, that it is not a passing trend. Businesses today are experimenting and learning how to harness social networks in order to unlock the web’s true potential. It is expected that brands have an active online presence in order to effectively connect with their target demographic and give a personality to their business.
What is Social Media Marketing?
Businesses realize that in order to remain competitive, they must consistently churn out good quality content on their social sites that resonates with target audience. Good quality professional videos, images, infographics, interesting contests, and blog posts are some of the ways to get attention of the prospective audience on various social media channels like Facebook, Twitter, Pinterest, Google+, Instagram, etc. The content should be built in a prudent manner keeping the readership in mind. Finding a good way to connect with the audience is the key to a great social media business strategy.
Against popular belief, good social media strategy is not hard to build. We have listed for you five important steps that can help you devise a good social strategy for your business.
How to Create a Social Media Marketing Strategy
1. Establish Business Goals and Objectives
Before you venture out, you must sit and define a goal for your social media strategy. Simply posting content in a mindless fashion does not attract the type of audience you may be seeking and thus does no good to your business. Your customer’s needs and preferences should govern your marketing strategy. If you build something that does not find address their interests, your time and investment go down the drain.
2. Conduct a Social Media Audit
Don’t simply create a strategy and be rigid about it. Be flexible in your approach. Experiment initially to understand what your audience is looking for. Do your research well and check out the trends in your niche. Analyze what is finding favor with the audience and what is not. Watch what your competition is posting and the reaction they are getting. While the audit may be a singular event, the process of refining your approach is ongoing.
3. Develop a Concrete Content Strategy
As noted above, simply posting for the sake of posting doesn't offer many benefits. Structure your approach to posting for each month. Split this out into the sites you are going to post on, the audiences you are trying to reach, the content you are going to share - original, curated and engaging - and then project your expectations. Be flexible with this. Observe what is working and what needs to be refined. The goal is to find the right ingredients and then build upon those.
4. Understand Analytics
Carefully assess the analytics once you make posts on your social sites. See what is popular with your target audience and what it does not appreciate much. Engagement is the key. The analytics give a clear picture about how well-received a particular post is through graphs and figures on the outreach of a particular post. Use this information to refine your posts.
5. Build on Success
Once you have a winning formula and a clear idea of what works with your target audience, build on it. Diversify from time to time, but at the same time, keep your readers hooked by giving them the stuff they like to read.
In a world connected by the Internet, customers feel the need to connect with a business on a personal level, which leads to a relationship and ultimately the formation of trust. Who do we tend to do business with? Those we trust! Thus with this in mind, business owners are realizing the need to learn how to create a social media strategy to help them create trust with their audience.
Let us know what you think.
For more tips and tricks on leveraging social media for your business, see the links below:
- The 7 Best Social Media Management Tools
- 10 Essential Tactics for Social Media Engagement
- 11 Ways to Optimize Your Instagram for Business