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Digital Insight for Business Marketing

35 Quick Tips for Lead Generation For Small Business

Posted by Chris Muccio on Apr 24, 2013 3:40:00 PM
Business owners are always interested in reading some quick tips to help their business grow.  Below, we've compiled a list of 35 tips to help create lead generation for small business.   Lead gen for small business

General Items

  1. Know your target audience as well as you do family and friends - It helps to know who your customer is.
  2. Set-up your marketing strategy - Decide your critical goals, decide how to make them happen, and when to do it
  3. Make your website attractive to search engines - Use your blog to add current content/update engine rankings.
  4. Create a landing page for every campaign - Make sure it flows well with all your onsite and offsite efforts

Content Marketing

  1. Have a list of keywords researched and prioritized before creating content - Leverage keywords for SEO use
  2. Avoid the keywords everyone is using. Use long-tail low competition keywords to get traffic to your website.
  3. Make sure to have a strategy before adding content or making blog posts - Know the audience and the purpose.
  4. Content creation plan - set dates, have a purpose, use SEO keywords, think long-term, publish on schedule
  5. Leverage the blog title and meta description for SEO efforts - Make all aspects of your website content count
  6. Focus quality content on the company’s target customer – Attract quality traffic and generate qualified leads
  7. Make your content titles count in every post – Attract attention with catchy titles and generate quality leads
  8. Focus each piece of content on one topic – Keeps customer attention and makes them more likely to share it.

Cross Marketing

  1. Use social channel pipelines to gain customer interest - Give tips, ideas, and offers to customers that follow
  2. Link website content with social media - Customers will share and generate even more interest in your company.
  3. Use Twitter, Facebook, LinkedIn to reward customers - Offer exclusive discounts to those that become followers
  4. On a low budget? Avoid PPC. Use quality content to draw qualified people to your website and make leads.
  5. Is LinkedIn marketing a good fit? Look for companies in your industry, create a company page, see who follows
  6. Use subtle, effective calls to action instead of pushing the sales message hard - It will win qualified leads
  7. Offer quality incentives to entice website visitors to become leads - Mix them up offering different options.
  8. Make your titles Google friendly by integrating keywords. Visitors love tips, tricks, benefits, and mistakes.
  9. Develop a lead nurturing plan before you try enticing your first lead - Once you hook them, nurture them.
  10. Blogging - Know your audience, set the right tone, use one keyword, one topic, provide quality, obtain success
  11. Leverage any synonyms for keywords to your advantage - Research all combinations to find perfect keywords
  12. Organic traffic is free - Use content creation to grow traffic numbers and increase quality lead generation

Traffic / Leads / Conversions

  1. Is LinkedIn a place to get business leads? If you are a B2B business, the answer is yes. Find out for sure.
  2. Use PPC to get quick website traffic - Research Adwords for keywords, establish a budget, execute the plan
  3. Turn a Like into a Lead on LinkedIn - recognize people, put your company name forward, build relationships
  4. Use LinkedIn for lead generation - Develop a network, demonstrate expertise, build trust, open communications
  5. Websites who need quality content - niche/specialty, low profit margin, long lead nurturing, high competition
  6. Generate awareness of your LinkedIn profile - Take part in groups, share info, add LI profile to cards/website
  7. A LinkedIn lead is someone you communicate with, is part of your target audience, and have profile insight to.
  8. Generate web traffic with off-site SEO - make blog comments, do guest blogs, hand out cards, ask customers
  9. Incentivize your lead generation plan - With reluctant leads, up the ante with discounts and package deals
  10. After a lead converts, nurture the customer relationship with instant thanks. Can lead to future business.
  11. Intense online content marketing benefits: quick relationship building, draw new traffic, generate more leads


For more tips, be sure to check out our website Catapult Digital Marketing or download our free Catapult Inbound Marketing Methodology for this process.

Topics: inbound marketing for business, content marketing for leads, Lead generation for small business, online content marketing, marketing for small businesses, marketing for small business

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