Digital Insight for Business Marketing

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Today’s podcast features the web-savvy Lorraine Ball in tandem with our host Chris Muccio and the topic up for discussion is Content Marketing. It only takes a couple of moments for the duo manage to dismantle a common myth of selling - having to cold-close or try high pressure, heavy handed tactics to make a sale.  They share how using content strategically shift the way selling is done. 

There are millions and millions of people on LinkedIn and attracting them to your profile is getting more challenging. It is critical to identify and pursue effective ways to make it easier for people to find you on LinkedIn. If you’ve spent time creating the perfect LinkedIn profile and taken the opportunities to update it regularly you’re a step ahead of the competition. Getting more eyes on your profile, and for longer periods of time, will increase the likelihood of a visitor becoming a contact, a contact becoming a lead, and a lead a success story. Don’t fret if you need a little LinkedIn help to get noticed because that is exactly what today’s post is all about.

Everyone wants to be more effective on LinkedIn, whether generating leads or credibility. Do you know one of the simple reasons why many people fail to achieve either?  This concise little video prompts you with a couple of simple questions that should help get you to bolster your small business growth strategy and increase the potency of your outreach.

LinkedIn groups are one of the more powerful tools this platform has to offer. By joining and participating in the right groups, you can engage your target audience and create relationships. In this article written by Chris Muccio for the South Florida Business Journal, he offers some LinkedIn networking tips focused specifically on LinkedIn Groups.

Part social-tech podcast and part entrepreneur podcast, the engaging combination of Chuck Hester and Chris Muccio, both social media pros in their own right, bring honed but easy to follow advice about the booming business and social platform that is LinkedIn.