Authority and credibility drive revenue. Positioning yourself as an expert in your field is a powerful way to attract clients to your business. How are you doing this for your business? Or are you?
Content marketing isn’t just for the big boys anymore. While the Internet is rife with content marketing case studies that detail the success of campaigns backed by marketing budgets that put some small countries to shame, the truth is that plenty of smaller businesses have put this practice to great use as well. To prove this point, and provide a little inspiration for your small business, let’s look at three of the best examples that show building a meaningful relationship with your audience doesn’t always come down to how much you’re willing to spend.
If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. For companies seeking an improved SEO outlook and higher brand awareness, now’s the perfect time to dig into the particulars of how Google+ is being used for digital marketing success by small businesses like your own.
In 2009, Chris was invited to speak to a group of roughly 200 interactive marketers at the W Hotel in Fort Lauderdale. The topic was “Linked-In: Business & Personal Success Strategies.” As part of his presentation, he chose a person from the group ahead of time and offered her suggestions for a “LinkedIn profile makeover.” She went ahead and implemented these, and Chris shared “before” and “after” screenshots of her profile during his talk. The person he worked with was Gaida Zirkelbach, shareholder at Gunster, Florida’s law firm for business, as they are known.
If internet marketing and online business pique your interest then this podcast is right up your alley. This week’s entrepreneur podcast brings us Chris Muccio and Vince Gelormine, the CEO of Web Promote, a internet marketing firm. The topic of discussion is one that has seen an increase of interest in the past few years, especially with SEO, and that is Pay-per-click ads.