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Digital Insight for Business Marketing

Heather Bonebrake

Recent Posts

Top-of-Mind Influence: Are You Reaching Your Customers?

Posted by Heather Bonebrake on Oct 11, 2016 8:05:00 AM

Most small business owners and marketers spend a lot of time thinking about their customers. We spend countless hours trying to determine how best to connect with them, what offers would motivate them to purchase, and where we can find the best customers. The unfortunate truth is that for all the time we spend thinking about our customers, they are significantly less likely to spend much time thinking about our brand. In fact, it is almost certain that our customers do not think about us in their spare time unless they are properly motivated to do so.

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Topics: Online Marketing, Social Media, Email List Buildling

Why Not Tracking Traffic is Losing You Money

Posted by Heather Bonebrake on Oct 7, 2016 8:05:00 AM

If online marketing is the wave of the future of businesses big and small, websites are the nexus of growth. Gone are the days of business card style websites that are nothing more than a phone book listing. Potential customers travel to businesses’ websites to inform their buying decisions. Your website needs to be informational, easy to navigate, and engaging. How do you know if your website is fulfilling all of these needs? Tracking traffic and analyzing lead generation!

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Topics: web traffic, Lead Generation

Strategic Marketing Plans: How You Are Failing Your Business

Posted by Heather Bonebrake on Oct 3, 2016 8:05:00 AM

Here at Social Fusion we recently conducted an online marketing survey to take stock of the strengths and deficiencies of small business marketing. For a complete overview of the results, check out this article. Our goal of conducting this survey was to find out where small businesses need the most help and then provide them with the information and tools that they need in order to take control of their online marketing efforts.

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Topics: Online Marketing, marketing tactics

Facebook Ad Targeting Made Easy

Posted by Heather Bonebrake on Sep 23, 2016 8:30:00 AM

Facebook is the king of social media platforms, with more monthly users than any other social media site. There are many factors that led to Facebook’s market share domination, including their ability to monetize masterfully. Keen digital marketers are aware that gaining attention on Facebook relies heavily upon spending some money. Whether you are looking to create engagement your existing posts, or capture info from a lead generation form, it is likely that you will need to spend some cash in order to get your desired result.


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Topics: Social Media, Facebook Marketing

Big Changes for Video Content Creators on YouTube & Twitter

Posted by Heather Bonebrake on Sep 6, 2016 8:00:00 AM

Video content has proved to be the king of digital marketing in 2016. While video content is nothing new, with the giant in the industry YouTube dating back to 2005, technology advances have made video production accessible to the masses. Brands and personalities alike have been turning to videos to publish interesting, impactful, and authoritative content in an exponentially increasing quantity. Yet, this consistent influx of video content hasn’t been without controversy.

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Topics: Video Marketing

Content Creation: A Step-By-Step Guide

Posted by Heather Bonebrake on Aug 26, 2016 8:00:00 AM

Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. However, creating content can present a big roadblock for many digital marketers. Many of us are used to boiling our ideas down to 140 characters, phrasing our thoughts in catchy headlines. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content. In this blog, we will discuss the step-by-step process of creating a great piece of content.

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Topics: Content Marketing

Would You Spend $10 to Give Website Users the Best Experience on Your Site?

Posted by Heather Bonebrake on Jul 19, 2016 12:02:47 PM

Any seasoned marketer knows that analytics are a crucial part of a successful marketing campaign. The problem that we often run into as marketers is that there are about a million tools on the market to choose from. When it comes to analyzing and compiling data from your website traffic, every tool on the market claims to be the best. With our new Tool Breakdown series, our aim is to give you some personal insight into some of these tools, allowing you to make a well-informed decision as to which tools you wish to invest in. In this piece, we will discuss the pros and cons of one such tool called Lucky Orange.  

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Topics: Tool Breakdown

How Your Business Can Capitalize on the Pokemon GO Craze

Posted by Heather Bonebrake on Jul 13, 2016 3:09:59 PM

Seemingly out of nowhere, Pokemon GO exploded on the digital scene over the last week. For those of you who haven’t heard what Pokemon GO is yet, think of it as a perfect combination of nostalgia and geo-caching. Users are encouraged to explore everywhere from parks to local businesses, seeking out Pokemon and restocking Poke-Balls which are used as a form of ammo for catching said Pokemon. If it sounds like we’re speaking a different language-well we are. But as is common with many viral trends, you don’t have to understand it or even enjoy it to be able to capitalize.

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LinkedIn Sale: Ahead of the Curve on Digital Marketing Predictions

Posted by Heather Bonebrake on Jun 19, 2016 11:05:43 PM

Back in 2008, Social Fusion founder Chris Muccio published the first book of its kind on marketing yourself and your business on LinkedIn. Not only was Muccio an innovator in his field for being an early adapter as to the digital marketing potential of LinkedIn, he also rightly predicted the major acquisition of LinkedIn by Microsoft. 

On page 104 of the best-selling 42 Rules for 24 Hour Success on LinkedIn, Muccio predicted the purchase of LinkedIn by Microsoft based on the following factors:

  • In the future Microsoft wants to bump up against Google in paid search, and it needs to reach the right demographics. Enter LinkedIn with its millions of-mostly white color-professionals.
  • Microsoft is planning to battle Google in cloud computing to keep its Office applications suite relevant and, once again, it wouldn't hurt to have millions of professionals (and adults) on its side.
  • And perhaps more important is for a defensive play. If LinkedIn fits so well under Microsoft, how great would it look under the Google umbrella?
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Topics: LinkedIn

The Prodigious Prediction of LinkedIn's $26 Billion Buyout

Posted by Heather Bonebrake on Jun 16, 2016 5:43:25 PM

Bloggers and businessmen are abuzz this week with the news of Microsoft's purchase of LinkedIn for $26.2 billion. For more than a decade, Linkedin has carved out its niche among social media networks as the industry leading forum for professionals. So how exactly did the company go from a pet project of some PayPal employees to the 17th largest internet company? And moreover, who could have predicted this growth? In short-Chris Muccio of Social Fusion. 

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Topics: LinkedIn

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