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Digital Insight for Business Marketing

Daniela Bedoya

Recent Posts

List Building Strategies for Engaging your Leads

Posted by Daniela Bedoya on Jun 23, 2016 8:00:00 AM

High quality content delivered on a sustained basis is what keeps your audience interested and engaged. Seeing your brand messaging on a consistent basis keeps you at the forefront of their minds. Consider it like a conversation; as you converse and share value, a relationship will be built. A relationship creates trust and whom do we tend to do business with? Those we trust! You might know your audience online through social media platforms, but building a list that enables a consistent flow of communication is fundamental to building trust.

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Topics: Email List Buildling

What is a Target Audience?

Posted by Daniela Bedoya on Jun 8, 2016 8:00:00 AM

A smart business owner knows that it is nearly impossible to appeal to every potential customer.  Having a well-defined group of individuals that are the intended recipients of your advertising efforts can save your business thousands of dollars in wasted efforts. Ultimately, these are the individuals that will relate to your brand, buy and use your products, and promote them to their friends and family.

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Topics: Email List Buildling

The Importance of Email List Building

Posted by Daniela Bedoya on Jun 6, 2016 8:00:00 AM

How can I get new customers from the Internet?” This is one of the most common questions we hear from small business owners. They fear they will not be able to maintain and grow their business revenue unless they learn how to harness the Internet and understand the way it has changed traditional marketing. We believe their fears are legitimate. Technology has changed the way in which most businesses must now market. We also believe that with the right information, it’s not as difficult and confusing as it may seem right now.

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Topics: Email List Buildling

An Easy Social Media Report Template for Success

Posted by Daniela Bedoya on Jun 3, 2016 8:00:00 AM

A social media report plays a key role in the evaluation of your social media strategy. Creating a report that measures key performance indicators that are most relevant to your business objectives can provide loads of valuable insight to either continue what you are doing or adjust your strategy accordingly.

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Topics: Social Media

How to Create Your Social Media Style Guide

Posted by Daniela Bedoya on May 31, 2016 8:00:00 AM

Social media style guides are an essential component of the content creation process. Style guides guarantee that all distributed content is consistently written and presented in one voice and one tone. Without a style guide a brand's message can be unclear to the customer, which can be attributed to the varying number of staff that work on a brand's online positioning at any given time. A social media style guide will ensure that customers can recognize the brand when viewing content throughout various channels and identify the brand’s consistent message. 

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Topics: Social Media

10 Statistics that Prove the Importance of Social Media for Businesses

Posted by Daniela Bedoya on May 27, 2016 8:00:00 AM

Social media has become the main source of communication between businesses and their customers. Now more than ever it is essential to have well-established accounts on social media for businesses. Therefore, it is imperative as a business owner to do some research on what social media platforms are the best fit for the business objectives you are attempting to achieve. 

 

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Topics: Social Media

The 7 Best Social Media Management Tools

Posted by Daniela Bedoya on May 24, 2016 8:00:00 AM

As social media becomes a more effective marketing tool, businesses have recognized the importance of staying relevant to their audience.  Social media management tools are a helpful resource to ease the workflow and keep social media activities fresh and consistent.

 

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Topics: Social Media

How to Use Social Media for Your Business

Posted by Daniela Bedoya on May 12, 2016 8:00:00 AM

There are many misconceptions about social media marketing. People perceive a social media plan for businesses as the simple task of creating Facebook, Twitter, and Instagram profiles and watching the traffic roll in. The reality of the situation is that this is a complex process that requires time, organization, and determination.  In order to achieve the best results through social media, the implementation of a coordinated plan of attack is a must.

 

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Topics: Social Media

The FAQ's of Social Media for Businesses

Posted by Daniela Bedoya on May 10, 2016 8:00:00 AM

Social media platforms have transformed the way businesses interact with their customers. With the amount of people using laptops, smartphones, and tablets, social media has become the primary mechanism to reach your customers and it isn’t going to end anytime soon. Implementing social media for businesses has become a vital component of nearly every business marketing strategy.

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Topics: Social Media

5 Tasks to Delegate in Your Content Marketing Plan

Posted by Daniela Bedoya on May 4, 2016 8:00:00 AM

Time management is a necessity for digital marketers who often wear many hats, from graphic designer to copywriter. A digital marketer must know what tasks to take on themselves and what tasks to delegate to a co-worker or contractor. When done effectively, delegating tasks to those with an expertise in specific areas can make the content workflow easier for you and for your team, thus allowing you to focus on the higher level items. Delegation can also breed a better result by allowing a professional in their industry to handle the heavy lifting.

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Topics: Content Marketing

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