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Digital Insight for Business Marketing

Content Marketing for Small Business – 3 Success Stories

Posted by Chris Muccio on Jun 11, 2013 2:05:00 PM

Content marketing for small businesses offers an effective way to build web traffic and drive prospects into your sales funnel. If you are running a small business, leads are very important. They help drive the sales cycle. The best way to get qualified leads is with rich quality content.

Here are three companies who have had success with content marketing for small businesses:

Company # 1: Security Management Solution Company

Problem: This company provides a specific solution to manage security incidents and events. Their earlier market was specific and narrow. After introducing a new product with a lower price, the company wanted to expand its market.

Campaign Goal: To open up their solution to a wider audience and to compete effectively against their 22 competitors. Their focus was to become the go-to website for customers who wanted information on their industry.

Work Done: The company hooked up with experts in their particular field to produce a variety of content including articles, white papers, and podcasts. The content focused on sharing information instead of hyping their products. The company implemented careful tracking of leads and their interests. This allowed sales staff to engage the prospects intelligently and effectively.

Outcome: Qualified leads increased by 171 percent within a year. The conversion rate for leads to customers increased from 42 percent to 75 percent at the same time. Revenue increased by 38 percent.

Company # 2: Law Firm Specializing in Consumer Law

Problem: A law firm had the chance to capitalize on the use of Chinese drywall in construction. The drywall caused health problems for residents of buildings where builders had installed it. 

Campaign Goal: The law firm wanted to become the go-to firm for victims of this drywall problem. Because other firms were going to move on the same issue, this firm wanted to move quickly and effectively.

Work Done: The law firm grabbed a relevant URL related to the problem. Within a few weeks, the website was full of rich content with up-to-date information added all the time. The content provided information. The mention of the law firm was subtle. With a solid SEO base of content, the law firm took to social media to spread the word.

Outcome: The law firm holds their own on the first page of search engine results. Almost 4000 unique visitors come to the site monthly. Fifty percent of the law firm's leads come from the blog and website currently.

Company # 3:  Environmentally Friendly Thermoplastic Manufacturer

Problem: This company produces environmentally friendly thermoplastics. The company faces high levels of competition from traditional thermoplastics manufacturers. Potential customers hesitated to use an untried product.

Campaign Goal: To educate potential customers on the environmentally friendly thermoplastics available.

Work Done: The company commissioned a white paper focused on the benefits and reliability of the company's products. The white paper focused on one of their customer's use of the technology. They placed the white paper on their website for customers to download and read.

Outcome: The white paper generated a great deal of interest. It caught the attention of an industry magazine who wanted to feature the company in its pages. Over 500 leads came directly from customers reading the white paper on the website. Existing customers increased their purchases after reading the innovations outlined in the white paper.

All of these companies were the small businesses trying to play with the big companies. They used content marketing to give their companies the boost necessary to go to the next level. Companies of many sizes can use rich content. When it comes to marketing for small businesses, content rules the roost.

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Topics: inbound marketing for business, content marketing for leads, web traffic, new customers, online content marketing, what is content marketing, Content Marketing, marketing for small businesses, marketing for small business, small business growth

Who Gets the Most Value from Content Marketing Strategies?

Posted by Chris Muccio on Jun 4, 2013 3:58:00 PM

Search engines love rich quality content. They want to see human readable sites that provide valuable information to visitors. When you have a website that offers this kind of data, you will see plenty of organic traffic coming your way. Content marketing strategies are something that many businesses can leverage. People looking for information will look to a website rich with content. That is the perfect way to draw them in as leads and paying customers. 

Some  businesses will get the most value from deploying content marketing strategies. Here are some businesses that will gain the most from putting quality content on their website:

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Topics: content marketing for leads, Quick way to generate leads online, online content marketing, what is content marketing, Content Marketing, search engine rankings, marketing for small businesses, business growth

What is Content Marketing and Where Do We Start?

Posted by Chris Muccio on Apr 16, 2013 8:26:00 AM

What is content marketing and why is this considered the most effective starting point for beginning digital marketing? Does it take time for content marketing to work?  What is the starting point?

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Topics: content marketing for leads, online content marketing, what is content marketing, Content Marketing, long tail keywords

What is Content Marketing – Your Most Effective Starting Point

Posted by Chris Muccio on Mar 26, 2013 8:28:00 AM

These days, it is not uncommon to hear business owners ask, "what is content marketing"? Most understand the value of content as it is something tangible and relatively easy to understand.  The challenge is to understand it in the context of generating effective marketing which ultimately generate tangible results.

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Topics: content marketing for leads, Quick way to generate leads online, online content marketing, what is content marketing, Content Marketing, marketing for small business

6 Tangible Benefits from Intense Online Content Marketing

Posted by Chris Muccio on Mar 12, 2013 3:58:00 PM

Content marketing offers so many benefits that most companies would be foolish to not embrace it. It draws in plenty of organic traffic and keeps people coming back for more. To feed the sales funnel, content is the best way to draw qualified visitors into becoming leads.

There is one approach to this type of marketing that offers the same benefits as well as others: intense online content marketing. This type of marketing happens when you add content to your website every day or even multiple times a day. Ramping up a great deal of content in a short amount of time will give your website a big boost in traffic. The search engines will give high marks to the fresh content as long as it is quality and SEO rich.

What are some of the tangible benefits you will get by adopting intense online content marketing?

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Topics: web traffic, Quick way to generate leads online, inbound marketing, Generate web traffic without PPC, online content marketing, what is content marketing, keywords, search engine rankings

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