Digital Insight for Business Marketing

5 Tools that Provide Significant Insight into your Website’s Effectiveness

Posted by Chris Muccio on Dec 20, 2016 8:00:00 AM

In this article, we are going to give you five tools to look at that could help you understand more about your site and the effectiveness of it. Each of these are free, whether it be outright free or through a free trial. None of them require a credit card to do the tests that we're talking about here. Take a few minutes to read this article and use these tools to evaluate where your website currently stands.

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Topics: Online Marketing, website revenue

Setting up an Effective Path to Online Revenue Starts Here

Posted by Heather Bonebrake on Dec 2, 2016 8:00:00 AM

At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.

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Topics: website revenue, Lead Generation, Content Marketing

5 Questions to Ask Yourself When Optimizing Your Website

Posted by Heather Bonebrake on Nov 21, 2016 8:00:00 AM

Optimizing your website is a common topic of discussion for online marketers. Your website is the first impression that potential customers see and making sure it is optimized for both search engines and viewer experience is a crucial step in traffic and lead generation. Here are five questions that you need to ask yourself to self-assess your website optimization.

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Topics: website revenue, Generate web traffic without PPC, SEO

7 Steps for Converting Your Web Traffic into Website Revenue

Posted by Chris Muccio on Mar 19, 2013 8:29:00 AM

Converting web traffic to website revenue is usually the goal of having a business website. Whether your business is retail, wholesale, auction, services, or any other model, you want to gain attention of visitors and make them into customers.

A term you may or may not have heard of is the sales funnel. This concept addresses the stages that people go through from the time they become aware of a company until the moment they become a paying customer. The number of visitors at the beginning of the funnel is larger than the number of people who will become paying customers. But, you want to get as many paying customers as you can.

Here are seven steps for converting your visitors into paying customers:

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Topics: inbound marketing for business, content marketing for leads, leads, customer acquisition, Quick way to generate leads online, website revenue, marketing for small business, business growth

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