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Digital Insight for Business Marketing

Small Business Survey Reveals 5 Key Digital Marketing Mistakes

Posted by Chris Muccio on Sep 20, 2016 8:08:00 AM

Here at Social Fusion online growth is our business. We bring more than 25 years of business growth experience into the digital marketing space. Our team stays on the cutting edge of the rapidly changing world of digital marketing by using the latest tools, tactics, and tips. Our goal is to help small businesses leverage the best practices of digital marketing to effectively grow their business on a sustainable basis. In an attempt to identify the key strengths and weaknesses, we recently conducted a survey with over 100 of the SMB's in our audience to help them assess their digital marketing capabilities.  Below we will present some important takeaways from the results of this survey to help you grow your business.  (If you would like to take this survey, please click here.)

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Topics: small business growth

Ten Things I Did to Double Small Business Growth in the First Quarter

Posted by Heather Bonebrake on Apr 7, 2016 9:00:00 AM

As the first quarter of 2016 comes to a close, small business owners take the time to reflect on projections for the year.  Quarterly profit and loss statements are used as a litmus test for goals and planning for the coming months. Check out this list of actionable items to grow revenue in a single quarter. 

 

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Topics: small business growth

Small Business Growth. Building your Micro-Celebrity.

Posted by Chris Muccio on Jan 13, 2015 2:30:24 PM

I want to start by asking you a simple but potentially thought provoking question. It has been suggested that a micro-celebrity has at least 1,000 fully engaged fans, which in turn can supply an income for almost any business. So the question to you as a business owner is this, are you a micro celebrity? Do you have 1,000 engaged fans?

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Topics: marketing for small businesses, small business growth

Strategies that Work - The Digital Marketing Appeal of Google+

Posted by Laura Klosterman on Sep 15, 2014 2:33:00 PM

If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. For companies seeking an improved SEO outlook and higher brand awareness, now’s the perfect time to dig into the particulars of how Google+ is being used for digital marketing success by small businesses like your own.

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Topics: Google+, marketing for small business, small business growth

Strategies that Work - Maximizing Your Business Exit Value

Posted by Chris Muccio on May 14, 2014 11:04:00 AM

As marketers, we spend a lot of time helping to grow business value.  That got us thinking about how a business can take this value and maximize it through a potential exit strategy. So we recently had the opportunity to chat about this with David Burns, partner in Cross Keys Capital. We spoke for a while discussing strategies that work with selling your business and increasing your exit value.  Below are some of the excerpts.

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Topics: Strategies that work, business growth, small business growth

LinkedIn Networking Tips - Finding the Most Effective Groups

Posted by franklin murrah on Apr 21, 2014 10:43:00 AM

We know the generic power that being in a group brings.  This includes such things as  information and connectivity which provide a fertile ground for cultivating relationships.  In today's post, we are looking at an article written by Chris Muccio in which he discusses some LinkedIn networking tips that will help you find the most effective groups on this business platform.

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Topics: Digital Growth, LinkedIn Groups, LinkedIn tips, LinkedIn strategy, small business growth

Essentials of Small Business Growth, Communicate Effectively

Posted by Peggy Murrah on Mar 18, 2014 2:58:00 PM

Everyone wants to be more effective on LinkedIn, whether generating leads or credibility. Do you know one of the simple reasons why many people fail to achieve either?  This concise little video prompts you with a couple of simple questions that should help get you to bolster your small business growth strategy and increase the potency of your outreach.

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Topics: Use Linkedin to generate leads, Online Marketing, small business growth

LinkedIn Networking Tips: #13 – Results Through Effective Invitations

Posted by Chris Muccio on Jan 27, 2014 3:15:00 PM

How do you become more effective on LinkedIn?  In our video series, we share quick tips in under 2 minutes.  Here are a couple of quick LinkedIn networking tips. One of the easiest things you can do to build awareness of your business is to effectively build connections.  Just think, if you can find and properly invite just one person from your target audience every week to your LinkedIn page, you will generate 52 quality connections by the end of the year.  Granted, that may not sound like a lot but once you start seeing the results of your efforts, you can easily ramp up that number significantly each week. 

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Topics: LinkedIn, Lead Generation, Building Business Awareness, Lead Gen, LinkedIn Invitations, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn Networking Tips, small business growth

Using Adversity to Generate Small Business Growth

Posted by Chris Muccio on Dec 23, 2013 8:57:00 AM

Ever receive a letter from the IRS and dread opening it for fear it contains something negative?  How about dreading the “we need to talk” speech with a significant other?  Given the economic conditions, many of us have encountered the boss and the head of HR at the office door about to let you know you are no longer part of the company’s future.  No one likes these situations.  Many of us spend our lives trying to avoid them but the honest truth is that adversity is a natural part of life and small business growth.

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Topics: 42 Rules for 24 Hour Success on LinkedIn, business growth, small business growth, gary barnes

ROI Revealed - How Blogs are Growing Small Businesses

Posted by Chris Muccio on Jun 18, 2013 3:24:00 PM

Today, almost all business internet presences require some form of content marketing for leads and blogs are the tip of the spear in performing that function. They are brief, pointed, no-nonsense messages, small businesses can use to target their audience, draw them in to visit their websites and take valuable action to turn leads into sales.  

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Topics: inbound marketing for business, content marketing for leads, roi, leads, new customers, inbound marketing, prospects, business growth, small business growth

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