Digital Insight for Business Marketing

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

In this new series, let's analyze some of the top search terms of the month. Specifically, let's look at how many new content pieces were created, who they were created by, the amount of engagement they accumulated, and the top posts you need to check out.

This time we will be using Buzzsumo to look at one of the top trending keywords of May; SEO. Let’s look at what some of the stats say.

SEO is one of the most important marketing tactics a business needs to focus on. Whether you are a small blog owner or part of a multi-million dollar corporation, SEO is a must. Oftentimes with SEO, compiling and analyzing data, and finding potential issues or missed opportunities can become a tedious task. But it doesn't have to be. This is where automation tools come in.

This month, let's explore the top SEO tools that will undoubtedly increase both the efficiency and effectiveness of current and future marketing campaigns! 

Another month has passed, which means we're back with another edition of our Best Digital Marketing Blogs! This month, we'll take a look at the evolution of SEO and other organic marketing tactics, social media tips and tricks, and also focus on LinkedIn hacks that can grow your business. Without further delay, let's begin. 

SEO is evolving, and we as consumers are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

As business owners and content creators we are constantly concerned with perfecting SEO on our website, blog, content, and posts. But what about our off-site SEO?

Last time, we took a look at the keyword brainstorming process. But what value is there if we can't understand which phrases to go after? In this article, call it Part B if you will, we'll be taking a look at the process of evaluating keywords.

The year may be drawing to a close, but the world of online marketing never stops, even for the holidays. This month there has been some interesting articles with valuable insight on growing your small business and improving your online presence. Here is a round-up of the best articles of the month on topics ranging from content marketing, search engine optimization, local marketing, to email marketing. 

Optimizing your website is a common topic of discussion for online marketers. Your website is the first impression that potential customers see and making sure it is optimized for both search engines and viewer experience is a crucial step in traffic and lead generation. Here are five questions that you need to ask yourself to self-assess your website optimization.

What does the phrase thought leadership mean to you? As a small business marketer, it would be in your best interest to establish yourself as an industry-leading authority figure. Your goal should be to be known as the expert in your field and the source that people turn to for information about your industry. Many business owners want to be seen as thought leaders, but not many are putting in the work necessary to be seen in such a light. In this article, we will discuss some ways to establish your thought leadership, as well as how you can convert and quantify this objective in an online context.