What business wouldn't want to have an audience that's cheering and screaming for them. For the most part, celebrities, performers, athletes, they all have these fully engaged audiences; people that are excited to go follow them and that will follow them all over the country. Neither rain, nor sleep, nor snow, nor the dark of night will keep them away. That is the credo of the postman, but let’s apply that to a fully engaged fan. They're so engaged that they're willing to overcome any obstacle to engage with the person or business that they're following. Pretty powerful, right?
At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.
If online marketing is the wave of the future of businesses big and small, websites are the nexus of growth. Gone are the days of business card style websites that are nothing more than a phone book listing. Potential customers travel to businesses’ websites to inform their buying decisions. Your website needs to be informational, easy to navigate, and engaging. How do you know if your website is fulfilling all of these needs? Tracking traffic and analyzing lead generation!
There are millions of users online and quite frankly, most will not be leads. By determining who your target audience online is, what information they value, and then finding where they spend their time online, you’ll be able to focus your marketing initiatives most effectively.
Content marketing is a powerful technique that allows customers and prospective clients to understand the value that your business offers. It allows you to prove your worth and convince individuals you are the right fit for them by offering relevant and valuable content. Lorraine Ball of www.roundpeg.biz recently shared with us some of her content marketing tactics.
How do you become more effective on LinkedIn? In our video series, we share quick tips in under 2 minutes. Here are a couple of quick LinkedIn networking tips. One of the easiest things you can do to build awareness of your business is to effectively build connections. Just think, if you can find and properly invite just one person from your target audience every week to your LinkedIn page, you will generate 52 quality connections by the end of the year. Granted, that may not sound like a lot but once you start seeing the results of your efforts, you can easily ramp up that number significantly each week.