Digital Insight for Business Marketing

The Subtle Challenges In Building An Engaged Audience

Posted by Taha Aziz on Jan 11, 2017 9:07:00 AM

What business wouldn't want to have an audience that's cheering and screaming for them. For the most part, celebrities, performers, athletes, they all have these fully engaged audiences; people that are excited to go follow them and that will follow them all over the country. Neither rain, nor sleep, nor snow, nor the dark of night will keep them away. That is the credo of the postman, but let’s apply that to a fully engaged fan. They're so engaged that they're willing to overcome any obstacle to engage with the person or business that they're following.  Pretty powerful, right?

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Topics: Target Audience, Lead Generation, Engagement

Setting up an Effective Path to Online Revenue Starts Here

Posted by Heather Bonebrake on Dec 2, 2016 8:00:00 AM

At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.

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Topics: website revenue, Lead Generation, Content Marketing

Why Not Tracking Traffic is Losing You Money

Posted by Heather Bonebrake on Oct 7, 2016 8:05:00 AM

If online marketing is the wave of the future of businesses big and small, websites are the nexus of growth. Gone are the days of business card style websites that are nothing more than a phone book listing. Potential customers travel to businesses’ websites to inform their buying decisions. Your website needs to be informational, easy to navigate, and engaging. How do you know if your website is fulfilling all of these needs? Tracking traffic and analyzing lead generation!

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Topics: web traffic, Lead Generation

17 Tips to Find Your Target Audience Online

Posted by Chris Muccio on Apr 23, 2014 10:59:00 AM

There are millions of users online and quite frankly, most will not be leads. By determining who your target audience online is, what information they value, and then finding where they spend their time online, you’ll be able to focus your marketing initiatives most effectively.

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Topics: web traffic, Target Audience, Lead Generation, Lead generation for small business, leads online

3 Simple Marketing Tactics to Power Your Content Marketing

Posted by Chris Muccio on Jan 28, 2014 4:30:00 PM

Content marketing is a powerful technique that allows customers and prospective clients to understand the value that your business offers. It allows you to prove your worth and convince individuals you are the right fit for them by offering relevant and valuable content. Lorraine Ball of www.roundpeg.biz recently shared with us some of her content marketing tactics.   

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Topics: Lead Generation, Lorraine Ball, Content Marketing, marketing tactics

LinkedIn Networking Tips: #13 – Results Through Effective Invitations

Posted by Chris Muccio on Jan 27, 2014 3:15:00 PM

How do you become more effective on LinkedIn?  In our video series, we share quick tips in under 2 minutes.  Here are a couple of quick LinkedIn networking tips. One of the easiest things you can do to build awareness of your business is to effectively build connections.  Just think, if you can find and properly invite just one person from your target audience every week to your LinkedIn page, you will generate 52 quality connections by the end of the year.  Granted, that may not sound like a lot but once you start seeing the results of your efforts, you can easily ramp up that number significantly each week. 

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Topics: LinkedIn, Lead Generation, Building Business Awareness, Lead Gen, LinkedIn Invitations, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn Networking Tips, small business growth

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