What business wouldn't want to have an audience that's cheering and screaming for them. For the most part, celebrities, performers, athletes, they all have these fully engaged audiences; people that are excited to go follow them and that will follow them all over the country. Neither rain, nor sleep, nor snow, nor the dark of night will keep them away. That is the credo of the postman, but let’s apply that to a fully engaged fan. They're so engaged that they're willing to overcome any obstacle to engage with the person or business that they're following. Pretty powerful, right?