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Digital Insight for Business Marketing

6 Things You Need To Know for Influencer Marketing in 2020

Posted by Nicholas Dimitriadis on Nov 13, 2019 9:58:00 AM

This article was updated  for 2019

2018 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2019 as well.

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Topics: Influencer Marketing

The 10 Step Recipe for Influencer Marketing Success

Posted by Nicholas Dimitriadis on Apr 5, 2018 3:50:11 PM

Influencer marketing has been gaining traction at an increasing rate. It is no longer a "buzzword" or a marketing trend, today it has evolved into a full-fledged strategic approach for gaining visibility and acquiring reach for your brand and content. 

So what might be the tactics for formulating an effective influencer marketing strategy for your campaigns?

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Topics: Influencer Marketing

Influencer Marketing [It Starts With This Step!]

Posted by Taha Aziz on Jul 12, 2017 7:50:00 AM

In 2017, the power of influencer marketing continues to grow. According to a study by TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. In another study, Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. 

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Topics: influencers, Influencer Marketing

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