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Digital Insight for Business Marketing

A Detailed Look at Why Inbound Marketing is the Future of Marketing

Posted by Chris Muccio on Dec 16, 2016 8:00:00 AM

Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.

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Topics: inbound marketing for business, inbound marketing, what is inbound marketing

October's Top Articles on Inbound Marketing

Posted by Heather Bonebrake on Oct 28, 2016 8:05:00 AM

Here at Social Fusion we scour the web for the best articles, latest tips, and hottest trends in the world of Inbound Marketing. October kicks off the last quarter of 2016, with many businesses pushing to reach their yearly goals, looking to close out the year with a bang! If you are looking for some new options to help you reach your annual goals, take a few minutes to check out these top articles on Inbound Marketing from October of 2016. 


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Topics: inbound marketing

Rate Your Website: 90% of Business Owners Say They’re Failing

Posted by Heather Bonebrake on Oct 13, 2016 8:05:00 AM

Before the internet, customers would often form their first impression of a business when they walked in the front door of the store. In the digital age, our customers form a first impression of our business long before they ever make direct contact with our brand. Website effectiveness is a multi-faceted topic that includes everything from search engine optimization to site design. In this article, we will discuss an area of online marketing where the majority of business owners admit they are lacking. 

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Topics: web traffic, inbound marketing, SEO

ROI Revealed - How Blogs are Growing Small Businesses

Posted by Chris Muccio on Jun 18, 2013 3:24:00 PM

Today, almost all business internet presences require some form of content marketing for leads and blogs are the tip of the spear in performing that function. They are brief, pointed, no-nonsense messages, small businesses can use to target their audience, draw them in to visit their websites and take valuable action to turn leads into sales.  

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Topics: inbound marketing for business, content marketing for leads, roi, leads, new customers, inbound marketing, prospects, business growth, small business growth

Outbound Vs Inbound Marketing: What is best for your business?

Posted by Chris Muccio on May 15, 2013 11:19:00 AM

The web is constantly evolving and with it, so is business. Many businesses are beginning to shift a higher percentage of their marketing budgets and resources from traditional marketing efforts to focus on inbound marketing. However, businesses must carefully evaluate their industry, current marketing ROI, and buyer behavior and demographics to determine whether an inbound or outbound marketing strategy will work best for them. 

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Topics: inbound marketing for business, roi, new customers, inbound marketing, business growth, small business growth

6 Tangible Benefits from Intense Online Content Marketing

Posted by Chris Muccio on Mar 12, 2013 3:58:00 PM

Content marketing offers so many benefits that most companies would be foolish to not embrace it. It draws in plenty of organic traffic and keeps people coming back for more. To feed the sales funnel, content is the best way to draw qualified visitors into becoming leads.

There is one approach to this type of marketing that offers the same benefits as well as others: intense online content marketing. This type of marketing happens when you add content to your website every day or even multiple times a day. Ramping up a great deal of content in a short amount of time will give your website a big boost in traffic. The search engines will give high marks to the fresh content as long as it is quality and SEO rich.

What are some of the tangible benefits you will get by adopting intense online content marketing?

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Topics: web traffic, Quick way to generate leads online, inbound marketing, Generate web traffic without PPC, online content marketing, what is content marketing, keywords, search engine rankings

Growing Businesses Use Inbound Marketing for Their Business. Here's How.

Posted by connor breen on Feb 19, 2013 7:30:00 PM

When company owners and entrepreneurs first foray into the realm of inbound marketing for business, the sheer amount of data purporting to prove the efficacy of said online marketing method can seem too good to be true. It's more affordable than traditional display marketing, more flexible and targeted than outbound marketing, and can provide more lucrative ROI compared to both. How can this be?   

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Topics: inbound marketing for business, content marketing for leads, roi, leads, new customers, inbound marketing, business growth, small business growth

Marketing Your Business Online - What is Inbound Marketing?

Posted by connor breen on Feb 12, 2013 12:13:00 PM

Marketing has seen profound changes in the past couple of decades. The past practices of newspaper advertisements along with TV and radio commercials are slowly waning. Today, in the Internet-dominated marketplace, inbound marketing for business is rapidly becoming one of the most effective forms of marketing. 

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Topics: inbound marketing for business, roi, new customers, inbound marketing, business growth, small business growth

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