At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.
Topics: website revenue, Lead Generation, Content Marketing
“Just get it going. It will work.” Is that a strategy you might be familiar with? In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind.
Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success. For instance, it is imperative that you start your approach with a clearly defined objective. However, this gets overlooked in the “just get it going, it will work” approach. We’ve talked about this issue multiple times, most recently in this post.
Topics: Target Audience, Content Marketing
