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Digital Insight for Business Marketing

Content Marketing Is Shifting In 2018: Here's What You Need To Know

Posted by Nicholas Dimitriadis on Mar 15, 2018 10:29:10 AM
In a recent report by Steve Rayson of Buzzsumo, he starts with the this point, "If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective."  Well, that got our attention and hopefully yours as well!  2017 was a year of great change for content marketing, and these changes will definitely be impacting how we do business in 2018.


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Topics: Content Marketing

10 Common Content Marketing Mistakes & How to Solve Them

Posted by Nicholas Dimitriadis on Mar 6, 2018 8:17:00 AM

Content marketing plays a strong role in today’s competitive online world, however despite everyone doing it, there are certain common mistakes everybody makes. It doesn’t matter if you are just starting out, or have been a season content creator for years, we can all admit that the following are among the mistakes we have made, and are still prone to making. So, how can we stop it?

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Topics: Content Marketing

Revitalize Your Marketing Strategy With This 5 Step Content Audit

Posted by Nicholas Dimitriadis on Feb 22, 2018 8:26:00 AM

When we think of creating a sound content marketing strategy, the first thing that comes to mind is content creation and distribution. While this is 100% correct, there is much more we can do to improve our content marketing endeavors.... Enter, the content audit!


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Topics: Content Marketing

Step-by-Step Guide to Content Syndication

Posted by Taha Aziz on Feb 20, 2018 8:15:00 AM

Did you just write a really great blog post but don’t know how to draw attention to it on the Internet? Content syndication can be an answer to your troubles.

Syndicated content occurs when your content is essentially "pushed" to another site.  That can be as a full article, partial article, a thumbnail or a link. You may be wondering if this is the same as guest posting...   

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Topics: Content Marketing

9 Steps for Perfecting Content Creation

Posted by Nicholas Dimitriadis on Feb 15, 2018 9:02:00 AM

Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content.

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Topics: Content Marketing

4 Tactics for a Better LinkedIn Content Strategy

Posted by Nicholas Dimitriadis on Jan 16, 2018 4:59:04 PM

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

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Topics: LinkedIn, Content Marketing, content distribution

10 Types Of Blogs To Make Content Marketing More Effective

Posted by Nicholas Dimitriadis on Jan 9, 2018 9:03:00 AM

What is a blog post? When most of us think about a blog, the first thing that comes to mind is a piece of text that offers value to our audience by covering their pains, needs, and interests. While this is correct there is much more hidden behind what a blog post is…or at least what it can become.


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Topics: Content Marketing, blog types

Content Marketing Tools - Our Top Picks For December 2017

Posted by Taha Aziz on Dec 26, 2017 8:07:24 AM

Earlier this year, we shared our favorite marketing tools of the month, which was full of instruments designed to take your marketing efforts to the next level. In honor of this year’s ending, we wanted to share not only the best content tools of the month, but tools you should be checking out as we enter 2018.



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Topics: Content Marketing, Online Marketing Tools

Hitting Bullseye: Evaluating Keywords For Better SEO

Posted by Nicholas Dimitriadis on Oct 18, 2017 8:00:00 AM

Last time, we took a look at the keyword brainstorming process. But what value is there if we can't understand which phrases to go after? In this article, call it Part B if you will, we'll be taking a look at the process of evaluating keywords.

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Topics: Content Marketing, SEO

3 Effective Steps To Create The Perfect Content Marketing Calendar

Posted by Nicholas Dimitriadis on May 18, 2017 8:56:00 AM

As SMB owners, you are well aware of the importance of posting high quality, well targeted content on a regular basis. It not only helps build your authority, but it also creates a pattern your audience will expect when waiting for your next piece to be published. But how can you achieve this when you are constantly trying to manage all the moving parts of your company? 

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Topics: Content Marketing

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