Digital Insight for Business Marketing

This article has been updated for 2020

In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

This post has been updated for 2019

Are you struggling with building backlinks for your website? Maybe you're spending hours running link building campaigns only to get zero results. If this sounds like you, you're not alone.

Backlink building is one of the most effective ways to grow a business online, but it's also one of the greatest struggles for marketers... but it doesn't have to be.

Here are 10 tried and true tactics for generating high-quality links back to your site and/or blog.

Content marketing has become a big part of online business during the past decade, and there is no sign of it going away soon. Last year, we published about the shift in content marketing and also steps on how you can adapt to the evolution of content. But just like last year, content has continued to evolve.

With more articles being published today than ever before, standing out in the crowd remains to be a struggle many businesses face. This means that as creators, you'll need to be adaptive and strategic in the way you approach marketing your content in 2019 (and onward.)