What if you knew the path someone took to create their LinkedIn success story, do you think you could replicate it? Let’s go ahead and share one with you and then you can decide for yourself.
In 2009, Chris was invited to speak to a group of roughly 200 interactive marketers at the W Hotel in Fort Lauderdale. The topic was “Linked-In: Business & Personal Success Strategies.” As part of his presentation, he chose a person from the group ahead of time and offered her suggestions for a “LinkedIn profile makeover.” She went ahead and implemented these, and Chris shared “before” and “after” screenshots of her profile during his talk. The person he worked with was Gaida Zirkelbach, shareholder at Gunster, Florida’s law firm for business, as they are known.
In today’s video, we’re sharing a couple of LinkedIn networking tips. Specifically we’re going to be talking about the profile rating LinkedIn provides and how to improve it. LinkedIn claims that complete profiles generate 40 times more likely to receive opportunities on its site.
“In order to generate leads, you need to begin building relationships and trust.” Says marketing strategist and Amazon best-seller Chris Muccio. “You need to be communicating with your audience and providing relevant and valuable content that will be beneficial to these individuals.” With this and other matured advice Chris weaves together a fascinating article that dips into the topics of communication, target audiences, and other LinkedIn profile tips.
The following is an excerpt from our most recent book, “42 Rules for 24 Hour Success on LinkedIn, 2nd Edition.” Des Walsh’s Success: Perform an action a day. Sustained small steps can ultimately lead to big successes.
Stories abound online about people that claim to know all the insights to beat Google’s algorithms. Perhaps, some people do, but most of those claims are meaningless on multiple levels, and this next LinkedIn success story proves that. If you want to become one of the most highly recommended certified public accounting and financial consulting firms serving South Florida, you don’t do it by trying to beat an algorithm. You do it though sharing information that benefits your target audience.
LinkedIn groups are one of the more powerful tools this platform has to offer. By joining and participating in the right groups, you can engage your target audience and create relationships. In this article written by Chris Muccio for the South Florida Business Journal, he offers some LinkedIn networking tips focused specifically on LinkedIn Groups.
Part social-tech podcast and part entrepreneur podcast, the engaging combination of Chuck Hester and Chris Muccio, both social media pros in their own right, bring honed but easy to follow advice about the booming business and social platform that is LinkedIn.