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Digital Insight for Business Marketing

An Introduction to Native Ads: What Do You Need To Know

Posted by Nicholas Dimitriadis on Apr 19, 2018 9:05:00 AM

Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.

So in this article, we will be focusing on what native ads really are; we'll look at some prime examples and share some useful tips on how you can implement in your next native ad strategy.

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Topics: Native advertising, paid ads

What Are The Benefits Of Video Marketing? We Asked An Expert

Posted by Taha Aziz on Apr 17, 2018 8:13:00 AM

We continue our Expert Interview Series, this time with marketing specialist of Renderforest, Rafayel. If you're unfamiliar with their tool, Renderforest is:

"... a cloud-based video maker for creating intro videos for YouTube, explainer animations, kinetic typography, product or service promotional videos, music visualizations, wedding or travel slideshows, mobile app promotions, event invitations, corporate presentations, infographics and a lot more."

 
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Topics: Video Marketing, Content Marketing, Expert Series

6 Types Paid Advertising You Can Leverage for Your Next Campaign

Posted by Nicholas Dimitriadis on Apr 12, 2018 11:01:00 AM

Paid advertising is a term heard almost daily in the digital marketing world; however, for many it still remains a mystery. In this article, we will be briefly be exploring the concept of paid ads along with 6 advertising types you can leverage in your next campaign.

 

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Topics: paid advertising, paid ads

6 Things You Need To Know for Influencer Marketing in 2018

Posted by Nicholas Dimitriadis on Apr 10, 2018 12:13:00 PM

2017 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2018 as well.

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Topics: Influencer Marketing

The 10 Step Recipe for Influencer Marketing Success

Posted by Nicholas Dimitriadis on Apr 5, 2018 3:50:11 PM

Influencer marketing has been gaining traction at an increasing rate. It is no longer a "buzzword" or a marketing trend, today it has evolved into a full-fledged strategic approach for gaining visibility and acquiring reach for your brand and content. 

So what might be the tactics for formulating an effective influencer marketing strategy for your campaigns?

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Topics: Influencer Marketing

Best Lead Generation Tools: Our Top Picks for April

Posted by Nicholas Dimitriadis on Apr 3, 2018 8:15:00 AM

Each month we compile a list of potential tools that can help you increase the efficiency of your daily marketing operations.

Last month we focused on a plethora of email automation tools to boost your email marketing campaign performance, but many of you came back and asked: “but what if I don’t have a very large list?” While there are numerous tactics for list building and lead gen, there is also a myriad of tools.

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Topics: Lead Gen, digital marketing

The Best Digital Marketing Blogs From March 2018!

Posted by Taha Aziz on Mar 28, 2018 8:33:00 AM

Wow, is it me or has time been flying? It's time for another edition of our best digital marketing blogs, this time from March! This month, we'll be sharing our favorite articles about content marketing, social media marketing, SEO, and lead generation.

 

 

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The Evolution Of Content Marketing: Steps You Can Take To Keep Up

Posted by Nicholas Dimitriadis on Mar 22, 2018 8:15:00 AM

Last week we saw that content marketing trends have evolved significantly during 2017, and that shift can be expected to carry over into the months (even years) to come. So, what are some strategies and key takeaways for keeping up with this shift? Let's dig in.

 

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Topics: online content marketing, Content Marketing, marketing techniques, digital marketing

How To Effectively Use Twitter For Business - Insight From Mike Kawula

Posted by Taha Aziz on Mar 20, 2018 8:34:13 AM
This month, we're pleased to continue our Expert Interview Series with Twitter Expert and Entrepreneur, Mike Kawula.  Mike is the CEO of the Twitter growth tool, Social Quant. In addition to his tool, Mike has also written a book on Twitter, which you can find here.  
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Topics: Social Media, Twitter, Expert Series

Content Marketing Is Shifting In 2018: Here's What You Need To Know

Posted by Nicholas Dimitriadis on Mar 15, 2018 10:29:10 AM
In a recent report by Steve Rayson of Buzzsumo, he starts with the this point, "If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective."  Well, that got our attention and hopefully yours as well!  2017 was a year of great change for content marketing, and these changes will definitely be impacting how we do business in 2018.

 

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Topics: Content Marketing

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