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Digital Insight for Business Marketing

16 Ways To Increase Your Website's Visibility - Part 2

Posted by Nicholas Dimitriadis on May 15, 2018 8:03:00 AM

Last time we looked at 8 common but successful tactics for bringing traffic to your website. In this Part 2, we will finish off the series with 8 more strategies used by top industry players to bring traffic to their site and/or blog.

Small-and-Medium-Enterprises

 

These 2 parts should be seen more as a checklist you can quickly run through and check off what you are currently doing, and what can potentially be added to your daily marketing operations.

9. Submit Your Content to Aggregator Websites

This might require some research but it could potentially bear amazing results. Try to find aggregators that focus on specific niches as these will be more likely to attract the type of audience that would enjoy your content (e.g. inbound.org is an excellent aggregator site for marketers.) 

If your content is high quality and resonates with the visitors to that site, it will do wonders for your visibility and increase traffic to your site.

It is important to remember not to be spammy here. No matter how good the quality of your content is, if it is spammed and forced upon readers, it will probably warrant negative effects to your reputation.

 

10. Host Webinars

Webinars are an interesting, entertaining, and oftentimes engaging tactic to show off your knowledge and build your online authority. Additionally, they are something audiences like sitting down for.

Take yourself for example; what would you prefer? A 7-page article on the secrets of digital marketing or a webinar where you can watch an expert talk about the subject and interact with their audience via questions and chat?

Just like other forms of content, the “build it and they will come” philosophy does not work well here. You will need a good promotion strategy backing your webinar. You'll need to get an audience signed up for your webinar; using social media campaigns can be a great place to start. Emails, reminders, and “last notices” for registration are also great for getting people signed on.

Note: Your webinar should not be a one and done deal. Be sure to save the recording and upload the video later on for those who could not make it.

Further, you can also create content by utilizing your transcripts. Webinars are truly a 1+1=3 (repurposing) tactic and are more than capable of bringing heaps of traffic to your site, blog, and social channels.

 

11. Email Marketing

Traditional methods such as email marketing are sometimes (incorrectly) considered to be a thing of the past (especially with social media being a key way to get your message across.) However, it is important to not neglect the power of this tactic. Even moderate email blasts to your list can result in significant traffic, but you will need a strategy. For more insight on email strategies check out the links below:

 

12. Optimize for Mobile

With more people than ever browsing the internet on their mobile devices, today’s websites need to be responsive. A website that does not load properly, causing visitors to zoom-in, zoom-out, scroll, and adjusts will just be off-putting and will lead to a poor experience. In order to avoid losing traffic (and reputation) from this, be sure that your website is responsive and comfortably viewable on all screen sizes and devices.

 

 

 

13. Fast Load Times

Just as you would find it unacceptable to wait for tens of seconds for a site to load properly, visitors to your site share the same sentiment. In order to avoid massive bounce rates, diminishing traffic, and a blow to your online reputation, be sure that your site is also well optimized on the back end. This includes HTML ratios, image sizes, page structure, and integration with third-party plug-ins.

 

14. Leverage Social Media

Yes, social media is a truly amazing tool for content distribution and idea sharing, however, it does not stop there. In this day and age, it is likely that your audience is spending a significant amount of time on multiple social platforms browsing, researching, and discussing, so it is important that you interact with them.

Join Facebook and LinkedIn groups your audience might be in and begin conversations, answer questions, and share your insight. (Twitter chats are also a great place for you to participate and engage in.)

If they have been leaving comments on your posts, engage with them. This will definitely require time, a commodity that in today’s world is extremely limited and valuable, but the pay off can potentially be massive.

You will develop a persona of someone who cares about his audience, who is an authority, who wants to interact. In turn this will not only do wonders for your online reputation, it will potentially begin to bring more traffic to your channels, blog, and website.

The power of social media for marketing, content distribution, brand awareness, and traffic acquisition is so grand that it goes far beyond the scope of this article, however, we’ve got you covered in these articles below:

 

15. Comment

Chances are that you are not only focusing on your own content 24/7. Like most of us, you probably visit other sites that create content relevant to your niche on a daily basis. If the insight they share is good, and the quality of visitors is high, why not join in the conversation?

Now you might be thinking, how can commenting on someone else’s blog bring traffic to yours? Simple, by providing additional insight, contributing to the conversations, and answering questions, you will start to expose yourself to new audience members.

Not only that, you will also begin making a name for yourself, building your authority and slowly attracting more traffic to your site and content.

Remember, however, that simply commenting for the sake of having your name show up somewhere is pointless. You should always strive to provide value. Engage with visitors, see what their pain points are and offer them some insight. You could even share a link to some of your own posts that they might find useful (again without being spammy or irrelevant.)

 

16. See What Others Are Doing

Oftentimes try as we may, there is that one competitor we just can’t beat. But what are they doing differently? What is the secret to their success? That is where a competitive analysis can come in handy.

Use tools such as Buzzsumo to see what kind of content they are creating and where they are getting their traffic from. This can also help you understand what is resonating best with readers.

Other great tools are SEMrush and Similarweb, where you can analyze what keywords your competitors are using, which paid tactics are working best for them, the kind of traffic they are getting, the origin of that traffic etc.

See which tactics are working best for your competitors and even learn from some mistakes they have made, and incorporate this knowledge into your daily strategies.

And there you have it. Are there any tactics we missed? Do you want us to go over something in a bit more depth? Do you have any questions? Let us know!

 

As always be sure to check out the articles below for more digital marketing insight:

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