<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1462945587130421&amp;ev=PageView&amp;noscript=1">

Digital Insight for Business Marketing

Laura Klosterman

Recent Posts

Are You the Best Kept Secret in Your Field?

Posted by Laura Klosterman on Jun 24, 2016 12:04:28 PM

Authority and credibility drive revenue. Positioning yourself as an expert in your field is a powerful way to attract clients to your business. How are you doing this for your business? Or are you?

Read More

3 Content Marketing Success Stories for Small Businesses

Posted by Laura Klosterman on Sep 25, 2014 8:51:00 AM

Content marketing isn’t just for the big boys anymore. While the Internet is rife with content marketing case studies that detail the success of campaigns backed by marketing budgets that put some small countries to shame, the truth is that plenty of smaller businesses have put this practice to great use as well. To prove this point, and provide a little inspiration for your small business, let’s look at three of the best examples that show building a meaningful relationship with your audience doesn’t always come down to how much you’re willing to spend.

Read More

Topics: content marketing for leads, Content Marketing

Strategies that Work - The Digital Marketing Appeal of Google+

Posted by Laura Klosterman on Sep 15, 2014 2:33:00 PM

If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. For companies seeking an improved SEO outlook and higher brand awareness, now’s the perfect time to dig into the particulars of how Google+ is being used for digital marketing success by small businesses like your own.

Read More

Topics: Google+, marketing for small business, small business growth

LinkedIn Success Story - Your Profile Drives Additional Marketing

Posted by Laura Klosterman on May 7, 2014 3:50:00 PM

In 2009, Chris was invited to speak to a group of roughly 200 interactive marketers at the W Hotel in Fort Lauderdale.  The topic was “Linked-In: Business & Personal Success Strategies.”  As part of his presentation, he chose a person from the group ahead of time and offered her suggestions for a “LinkedIn profile makeover.”  She went ahead and implemented these, and Chris shared “before” and “after” screenshots of her profile during his talk.  The person he worked with was Gaida Zirkelbach, shareholder at Gunster, Florida’s law firm for business, as they are known.

Read More

Topics: LinkedIn Success Story, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile, LinkedIn tips

Strategies that Work - Video Marketing to Women

Posted by Laura Klosterman on Apr 2, 2014 2:29:00 PM
Recently, Chris Muccio interviewed Wendy Stevens (video marketing expert) on the topic of video marketing to women along with strategies that work to reach them.  In this excerpt of the conversation, Wendy digs into how to most effectively interact with women via videos.
Read More

Topics: Strategies that work, Video Marketing, Marketing to Women, Marketing on Youtube, marketing for small businesses

LinkedIn Networking Tips #9 – Where to add keywords

Posted by Laura Klosterman on Mar 28, 2014 2:23:00 PM

Read More

Topics: LinkedIn for new customers, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile, LinkedIn tips, LinkedIn strategy

LinkedIn Profile Tips #3 – Find Your Target Audience

Posted by Laura Klosterman on Mar 26, 2014 2:34:00 PM

Read More

Topics: LinkedIn for new business, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile, success with LinkedIn

Entrepreneur Podcast: Understanding Pay-per-click

Posted by Laura Klosterman on Mar 25, 2014 2:12:00 PM

If internet marketing and online business pique your interest then this podcast is right up your alley. This week’s entrepreneur podcast brings us Chris Muccio and Vince Gelormine, the CEO of Web Promote, a internet marketing firm. The topic of discussion is one that has seen an increase of interest in the past few years, especially with SEO, and that is Pay-per-click ads.

Read More

Topics: Get the most value from PPC, Quick way to generate leads online, marketing tactics, search engine rankings

Social Media Tips

Purchase Our Book!

Follow Us

Subscribe to Our Blog

Most Popular Posts