Digital Insight for Business Marketing

Chris Muccio

Recent Posts

5 Steps to Make Influencer Marketing Work for You

Posted by Chris Muccio on Jan 6, 2017 8:13:00 AM

As many of our audience already knows, I both created and teach online marketing for business growth at one of Florida’s largest Universities. This class isn’t for undergrads.  It was created specifically for the Executive Education department.  Basically, it was created for business folks like me and you. 

Recently I had a question in class that lead to a very robust discussion.  Since you can benefit from it too, I thought I would share it with you.

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Topics: influencers

5 Tools that Provide Significant Insight into your Website’s Effectiveness

Posted by Chris Muccio on Dec 20, 2016 8:00:00 AM

In this article, we are going to give you five tools to look at that could help you understand more about your site and the effectiveness of it. Each of these are free, whether it be outright free or through a free trial. None of them require a credit card to do the tests that we're talking about here. Take a few minutes to read this article and use these tools to evaluate where your website currently stands.

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Topics: Online Marketing, website revenue

A Detailed Look at Why Inbound Marketing is the Future of Marketing

Posted by Chris Muccio on Dec 16, 2016 8:00:00 AM

Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.

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Topics: inbound marketing for business, inbound marketing, what is inbound marketing

3 Things to Significantly Increase Your Online Marketing Effectiveness

Posted by Chris Muccio on Nov 30, 2016 8:00:00 AM

 “Just get it going. It will work.”  Is that a strategy you might be familiar with?  In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind. 

Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success.  For instance, it is imperative that you start your approach with a clearly defined objective.  However, this gets overlooked in the “just get it going, it will work” approach.  We’ve talked about this issue multiple times, most recently in this post

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Topics: Target Audience, Content Marketing

How to Use Online Marketing to Increase Your Thought Leadership

Posted by Chris Muccio on Nov 15, 2016 8:00:00 AM

What does the phrase thought leadership mean to you? As a small business marketer, it would be in your best interest to establish yourself as an industry-leading authority figure. Your goal should be to be known as the expert in your field and the source that people turn to for information about your industry. Many business owners want to be seen as thought leaders, but not many are putting in the work necessary to be seen in such a light. In this article, we will discuss some ways to establish your thought leadership, as well as how you can convert and quantify this objective in an online context.

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Topics: Content Marketing, SEO, Thought Leadership

Online Marketing Starts with a Subtle Point That Most Marketers Miss

Posted by Chris Muccio on Nov 10, 2016 8:00:00 AM

Coach John Wooden is one of the greatest basketball coaches of all time, and certainly one of the most revered leaders of a generation. He won a record 11 National Championships. When it came time to putting his winning teams together, he would recruit the top 1% of the 1%, guys that were at the top of their craft, with years of experience playing basketball.

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Topics: Online Marketing, marketing tactics

Effective Online Marketing is Like an Onion

Posted by Chris Muccio on Nov 8, 2016 8:00:00 AM

Why is social media so addicting?  Perhaps because it is so simple to do, while remaining entertaining at the same time.  All we need to do is type something or click on something and we are effectively participating. Since we participate online with such ease, it is tempting to think that generating results in this online world is just as simple.

 

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Topics: Online Marketing

Where to Start: Social Media Planning

Posted by Chris Muccio on Oct 19, 2016 8:05:00 AM

As owners of small and mid-sized businesses, we have A LOT on our plate.  When it comes to pursuing online growth through social media, while the interest is certainly there, for many of us the knowledge, the how-to and the time, simply is not. We are busy running our day-to-day.

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Topics: Social Media

Small Business Survey Reveals 5 Key Digital Marketing Mistakes

Posted by Chris Muccio on Sep 20, 2016 8:08:00 AM

Here at Social Fusion online growth is our business. We bring more than 25 years of business growth experience into the digital marketing space. Our team stays on the cutting edge of the rapidly changing world of digital marketing by using the latest tools, tactics, and tips. Our goal is to help small businesses leverage the best practices of digital marketing to effectively grow their business on a sustainable basis. In an attempt to identify the key strengths and weaknesses, we recently conducted a survey with over 100 of the SMB's in our audience to help them assess their digital marketing capabilities.  Below we will present some important takeaways from the results of this survey to help you grow your business.  (If you would like to take this survey, please click here.)

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Topics: small business growth

Is Your Expertise Driving the Appropriate Level of Value for You?

Posted by Chris Muccio on Jun 28, 2016 7:19:01 AM

We each have a level of expertise that is very valuable IF... someone is aware of it. 

Here's my story... When I was in the corporate world, it took me a number of battle-tested years to demonstrate my value and rise through the ranks to be part of executive leadership. I would fly all over the world and lead projects, teams and functions wherever I went.  Why?  Because I had built a reputation for being able to generate sustainable results and could be counted on to grow the business. But then... everything changed.

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