If you’re a big sports fan, the Super Bowl is one of the biggest days out of the year. The two best NFL teams go head on for the championship title. If you’re a marketer however, you’re fighting for the title of “Best Super Bowl Commercial.” With a 30 second commercial spot costing around $5m and the production costing another 25%, these commercials generate a buzz unlike any other; as it is the only chance for advertisers to reach such a massive and engaged audience.
Let's take a look at some of the best commercials released for Super Bowl 51.
1. Intel
The NFL uses 360 technology to bring the best replays and highlights in all of sports. This year, Intel will be using 4k and 8k cameras, and also introducing a 360-degree player view.
2. Bud Light
We all have that one friend who doesn't enjoy coming out with everyone often. Show them this video, have a laugh, and who knows; they might just change their minds after watching the video!
3. Tide
Tide always does a phenomenal job when it comes to marketing. Not only do they dominate, they also provide entertaining videos! Check out this Super Bowl commercial starring Rob Gronkowski and Jeffrey Tambor!
4. Febreeze
Add another one to Febreeze's list of entertaining videos. We can't even describe this video in words. Check it out yourself!
5. Mr. Clean
Who said cleaning isn't fun? Mr. Clean provides an entertaining commercial during Super Bowl 51. Be sure to look out for it!
6. Buick
Seems like Buick is sticking with NFL players and super models. Last year, Buick featured a commercial with Odell Beckham Jr. and Emily Ratajkowski. This year it's Cam Newton and Miranda Kerr!
7. T-Mobile
The best part of football are watching players score touchdown and doing their celebration dance. T-Mobile made this entertaining video showing the evolution of the celebration moves!
8. Wix
Wix made this entertaining commercial to show how easy and fast it is to make a website. So fast and easy that you'll be done before Jason Statham and Gal Gadot fight off some intruders!
9. Turbo Tax
We're all familiar with the story of Humpty Dumpty, but why would he be doing his taxes on a wall? Because he can! This commercial from TurboTax is sure to make you laugh!
10. Skittles
Skittles always creates the most entertaining commercials. Only question in this video is: how did he get so many Skittles? Check out the video now!
11. Busch
Commercials can go viral at any point of time. Busch uses a phrase that could easily catch on. Don't be shocked when you hear someone say "BUSCHHHHH".
What were your favorite Super Bowl commercials from the past 30 years? Let us know and perhaps you might just see them in a future post!
For more reading on content marketing, SEO, email marketing, and more, see the links below:
- 6 Essential Google Tools Every Business Should Be Using
- Content Marketing - What Does It Really Mean?
- The Subtle Challenges In Building An Engaged Audience
- 5 Steps to Make Influencer Marketing Work for You
